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Growth Marketing Strategist - Finance

Provision People

Growth Marketing Strategist - Finance

Oklahoma City, OK
Full Time
Paid
  • Responsibilities

    Summary:

    We are currently looking for a Digital Marketing Strategist with a background in finance to further develop and enhance our Acquisition Model and Demand Generation Funnel for digital-only financial brands. We are looking for someone who has proven experience with Start-Up Growth Strategies, Marketing Automation, Digital Marketing Intelligence Tools and Database Enrichment.

    Responsibilities:

    • Create and implement digital online product launches and promotions
    • Work closely with product development teams on new ideas to increase sales
    • Lead marketing strategy and planning, including roadmap evolution and maintenance
    • Apply strategies to grow acquisition throughout the funnel
    • Develop and monitor life cycle attribution modeling and data connection points to ensure accurate, actionable information dashboard reporting
    • Research and set industry and category benchmarks for accurate alignment
    • Ability to solve complex analytical problems using quantitative approaches with a unique blend of analytical, mathematical and technical skills
    • Highly detailed-oriented and exceptional organizational and follow-through skills a must
    • Develop and implement front-end web code where appropriate to launch interactive tools and apps benefiting the marketing team’s goals
    • Collaborate with channel-specific marketing teammates (blogging, email, social media, etc.) to identify areas for growth
    • Test and optimize marketing tactics for customer acquisition (e.g. online advertising, direct mail, out of home, affiliate) and conversion rate optimization
    • Conduct and present competitive analyses and market research
    • Propose creative new projects, from building free tools and apps that attract prospects and convert leads to testing new approaches to capturing existing demand
    • Translate ideas to actionable items that deliver business results
    • Analyze, recommend and lead implementation of improvement initiatives
    • Keep abreast with the latest trends and changes in digital marketing, identifying industry trends and insights
    • Passionate about loosely held values and ideas. We want someone who has experience but is not blinded by the path already taken.

    Required Skills and Qualifications

    • 5+ years of experience in Digital Marketing
    • 2+ years of experience in the Financial Industry, or similar
    • Experience with Marketing Automation tools (Hubspot, Marketo, SalesForce)
    • Hands on A/B testing tools experience
    • Experience in creating and analyzing ROI performance of acquisition through vendor advertising and PR channels/portals
    • Forward thinking with the ability to create and test new ideas and make course corrections quickly
    • Motivated self-starter with the ability to work independently
    • Experience in the creation of performance monitoring reports for new opportunities
    • Experience with Database enrichment
    • Experience with Digital Marketing Intelligence tools is a huge PLUS
    • The ideal candidate will possess a hunger to hunt out new opportunities, think strategically, good with data, takes ownership, and a personal passion to exceed expectations.