Digital Marketing Analyst - Traffic Acquisition
Summary:
Our award-winning company is currently hiring for a remote working Digital Marketing Analyst who lives in California! As a Digital Marketing Analyst, you’ll dive deep into big data to extract, analyze, and report on findings that drive growth for our clients' company and their clients. You’ll monitor and optimize sales performance on high-growth channels (Social, Search, Native, etc.), identify opportunities and risks for growth, and present and execute on recommendations for improving the overall health of our retail performance marketing network.
Responsibilities:
Analytics: Allocation of time: 40%
Produce and report on business unit metrics relevant to traffic, monetization, and conversion quality
Formulate hypotheses that can be tested, measured, and reported on to a larger audience
Support business initiatives by identifying key trends in big data that can drive growth for the business
Validate data integrity in all analyses performed
Support department-wide ROI reporting and analyses when needed
Operations & Execution: Allocation of time: 40%
Manage and support day-to-day Traffic Acquisition operations across various marketing channels
Monitor daily and intraday vital signs of accounts and ensure performance tracks to expectations
Manage the quality of inbound and outbound traffic and optimize toward business targets daily
Partner with multi-disciplinary teams to identify and resolve business short-falls and build upon wins
Act as an internal source expert for accounts managed
Provide ad hoc operational support across other Traffic Acquisition channels when needed
Strategy & Innovation: Allocation of time: 10%
Initiate internal department projects and pitch ideas for new methods to improve operational effectiveness
Support reporting and analytical needs that drive high-level decision-making
Leadership & Team Development: Allocation of time: 10%
Support documentation needs and training of analysts that are more junior
Support the management/nourishment of strong relationships with media vendors
Required Skills and Experience:
5+ years of experience in a data analytical role; 3+ years of experience managing paid digital marketing campaigns
Paid Social and Paid Display experience preferred
BS / BA Degree in business, economics, mathematics, computer science, or statistics preferred
Ability to transform complex facts and figures into plain English that can be easily understood
Keen attention to detail, financial responsibility, and strong organizational skills
Adept at compiling accurate reports and presenting analytical findings in a clear, concise manner
Excellent communication skills
Strong working knowledge of Excel and capacity to work with technical systems and teams
Adaptable and resourceful self-starter with the inquisitiveness and hunger for optimization and problem-solving
Knowledge of SQL, Perl, Python a plus