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Head of Public Relations

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Public Goods

Head of Public Relations

Los Angeles, CA
Full Time
Paid
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  • Responsibilities

    Job Description

    Public Goods is a DTC e-commerce company, the digitally native, membership-driven, one-stop-shop that offers high-quality, sustainable essentials across grocery, household, and personal care. Public Goods' mission is to make premium-quality, healthy and sustainable products more accessible. We value the environment and we believe that together, our small choices can make a big impact.

    It is an exciting time to join Public Goods. You will have opportunities to make an unprecedented impact on defining the future of the business. We value diversity and inclusion, and we welcome people from different backgrounds and perspectives. Public Goods received series A funding in 2020.

    DUTIES:

    • Build overall strategy across PR and Influencer space that will position Public Goods as a buzz-worthy brand
    • Establish and nurture relationships with publications, websites, reviewers, influencers, affiliates, and other media partners.
    • Build brand awareness and generate excitement around shopping through strategic and proactive consumer PR programs and strategic community engagement communications.
    • Collaborate with cross-functional teams and stakeholders to identify key trends (industry/broad consumer marketplace) and opportunities to advance Public Goods business priorities.
    • Align PR strategies with business milestones and work in close partnership with internal stakeholders across marketing, sales, and product to ensure timelines, budgets, and deliverables meet the needs of the business.
    • Manage affiliate marketing programs
    • Build PR team, recruit and manage one junior PR

    THIS IS A REMOTE POSITION

    REQUIREMENTS

    • Self-starter with 6-8 yrs minimum experience at a PR agency. Experience with DTC/eCommerce is a plus.
    • Knowledge of and experience working with diverse and multicultural audiences
    • Excellent writing abilities
    • Strong manager and team player who can work well with others
    • Understand how to use data to power content and PR success
    • Have a track record of selecting and managing relevant vendors and partners
    • Bachelors degree in public relations, journalism, marketing, or a related field

    BENEFITS

    • Competitive compensation package salary + equity.
    • 100% covered Medical/Dental/Vision/telemedicine services for employees
    • Public Goods lifetime membership and monthly credits to both Public Goods and a monthly stipend for books of your choice!