Job Description
The CUSTOMER INSIGHTS LEAD will develop and support data-driven research methodologies to support brand initiatives and will work cross-functionally with various analytics teams to analyze & present implementable results. Reporting into the Vice President, Head of Marketing, this role will be responsible for developing the data-driven marketing approach and impact to all facets of Public Storage’s marketing approach to our prospect audience & customers.
RESPONSIBILITIES
- Execute on Public Storage’s research program focused on measuring customer experience and engagement; partner with other teams on developing surveys and focus groups to retrieve data
- Design, distribute, and analyze (audience/consumer/customer) satisfaction surveys
- Design, analyze, and report on brand engagement metrics to measure the success of branding efforts and marketing programs, & customer satisfaction across a number of areas; social media, website optimization (SEO), in-store, etc.
- Combine multiple data types into reporting metrics focused on delivering actionable insights to inform departmental stakeholders to make informed decisions for their marketing strategies including using digital tools to inform UX/UI website optimizations
- Ongoing management of research methods most appropriate to the (audience/consumer/customer)
- Perform ongoing data analysis to inform brand and marketing decisions
- Educate stakeholders on internal insights that support brand initiatives and contribute to company goals