Job Description

We’re searching for a Vice President, Creative Data Intelligence who will be a key leader within the core Data and Analytics (DNA) team. Data and Analytics is structured into three specialties: Data Intelligence, Data Strategy, and Data Technology.

This is a hybrid role, requiring three days in-office each week. If you are contacted for an interview, your recruiter will discuss specifics with you, inclusive of any necessary reasonable accommodations.

The Vice President, Creative Data Intelligence will serve as an expert in brand and overall analytics strategy. You will also extend your knowledge on data strategy and storytelling by exploring new opportunities, identifying new solutions, new platforms, etc. In conjunction with data technology and data strategy, the Vice President, Creative Data Intelligence defines and innovates our approach to data/client/strategy problems through improved processes, partnerships, and data integration.

Tasks and responsibilities include:

• Key clients contact to lead the overall brand strategy and engagement strategy through discovery and development of measurement plans, learning agendas, and test plans
• Set up measurement frameworks and actionable insight generation
• Develop and manage the relationship with key vendors, clients, and internal stakeholders
• Lead client communications and deliverables, help them understand the story in a simple and concise way and communicate success of client’s marketing efforts
• Provide guidance to clients on marketing performance analytics through POV’s related to improving performance on marketing activities
• Develop one or more performance scenarios based on the expected outcome and drive optimization recommendations with internal capabilities and client
• Educate the DNA team with learnings from projects and documented case studies with process and results
• Collaborate with internal team on client communications and deliverables, helping to define the story in a simple and concise way and communicate success of client’s marketing efforts
• Proactively propose performance improvements for clients’ marketing activities
• Through compelling data visualizations, develop, maintain and communicate insights, key metrics and reports, highlighting opportunities for improvement
• Keep internal stakeholders informed about new opportunities, issues and performance successes.
• Collaborate with DNA leadership to develop and document case studies with process and results
• Support DNA leadership in in new client acquisition and new business development
• Manage team members’ careers and provide growth opportunities, coaching and training
• Foster a team environment and play an active role in building teams

Qualifications

• 7+ years of work experience with analytics and optimization platforms
• 7+ years of business experience in marketing consulting, advertising or interactive
• Expertise within the digital environment and in aligning marketing strategies with business needs
• In-depth knowledge of integrated marketing and CRM disciplines (including primary research, segmentation, targeting, direct marketing and customer care)
• Excellent written, oral communication and presentation skills
• Experience managing and coordinating multiple projects across internal teams
• Proven leadership record with strong client relationship skills
• Strong familiarity with the digital environment
• Four-year degree (with a business focus such as Statistics, Economics, Finance or Marketing)
• Master’s degree (preferred)
• Proficiency in Microsoft Office
• Adobe Suite Experience a plus
• Candidate must be open to travel as needed

Additional Information

About Publicis Health

Publicis Health is the premier global health and wellness communications network. We are one of the four solutions hubs of Publicis Groupe, the third-largest advertising and media company in the world, giving us unparalleled global reach. We manage top-tier agencies specializing in promoting innovative solutions in advertising, medical education, clinical trial program development, sales and marketing, digital, market access, and medical and scientific affairs. Our nearly 6,500 employees work at 15 agency brands across 60 offices located in 10 countries. We are a connected solutions hub, equipped for continual business transformation in today’s world. We integrate services across our global offices and brands to deliver on our clients’ needs. Each of our agencies brings a unique approach to business, which makes us even stronger together. We understand the rapidly changing healthcare environment and leverage it to maximize the potential of our clients’ brands.

Web: www.publicishealth.com | Facebook: www.facebook.com/publicishealth

Twitter: www.twitter.com/PublicisHealth/

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.

All your information will be kept confidential according to EEO guidelines.

Veterans Encouraged to Apply

Compensation Range: $130,000 - $219,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 7/16/2024.

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