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Business Intelligence Internships (VIRTUAL) - Publicis Health

Publicis Health

Business Intelligence Internships (VIRTUAL) - Publicis Health

New York, NY
Internship
Paid
  • Responsibilities

    Job Description

    Have a passion for telling a story with data? Are you looking to gain experience using Google Campaign Manager, Google Analytics, Adobe Experience Cloud, and Datorama? Our Business Intelligence internship is the place for you!

    Data drives everything we do in the healthcare advertising industry. We optimize health outcomes data and readily apply it to marketing strategies through insights into media campaigns, partners, and third-party data vendors. We are looking for an intern to collaborate with our team to drive results for our clients utilizing quantitative and qualitative metrics. You will have the opportunity to be exposed to learning a number of subject areas, including database marketing, integrated channel marketing (including web), analytical tools and techniques, and other infrastructure requirements.

    KEY RESPONSIBILITIES

    • Tracking media results and providing data interpretation using a variety of digital analytics tools and partners
    • Developing media insights, recommendations and optimizations in order to report on campaign, internal, and third-party vendor performance
    • Crafting measurement plans outlining strategy and tactics required to assess brand performance
    • Utilizing data visualization tools to present data and findings in an attractive manner
    • Using quality assurance methodology to ensure accuracy of internal data and third-party data streams
    • Assisting with collecting market and industry research to provide performance benchmarks, industry updates, market scans, top-line summaries, and client reports

      

  • Qualifications

    Qualifications

    • Full-time rising junior or rising senior, currently enrolled at an accredited 4-year College or University
    • Enrolled in an undergraduate degree program which aligns with the position such as Advertising, Marketing, Analytics or Business
    • Proficiency or knowledge in data visualization software (e.g., Datorama, Adobe, Tableau)
    • Legally authorized to work in the US

     

    Additional Information

    All your information will be kept confidential according to EEO guidelines.