Job Description

The Associate Media Planner assists the media department with cross-channel media planning and buying. The Associate actively participates in all necessary training modules and supports the media team with day-to-day tasks and financial maintenance. Responsible for status reporting, traffic sheets, financials, research, planning/buying assistance, and relationship building internally and with outside partners. The goal for the role is to learn and apply basic media principles. 

KEY RESPONSIBILITIES 

Knowledge  

• Knows how the agency works and how jobs flow through the agency 

• Has broad but basic knowledge of the brands, category, channels & processes 

• Competency in media math, financial terminology, publisher T&Cs 

• Gain understanding of online campaign management trafficking/ad serving systems, media technologies including MediaVisor and traffic sheets through taking appropriate trainings and meeting with Power Users and MOTs 

• Basic knowledge of media tools: @Plan, Ad Relevance, SDS, Benchtools, ComScore, etc. 

• Basic knowledge and assistance in media planning and buying process 

• Develop strong financial management skills through actualization, UMB/IRR, and Workflow training 

• Seeks to understand the project strategy and gain competitive knowledge. Understands media goals, objectives & strategies for ad campaign.

Internal: Operations, Tactics and Strategy 

• Diligently and flawlessly executes on assigned area of project 

• Manages weekly media delivery reports 

• Core responsibilities include financial management systems: 

• Checks Workflow on a weekly basis and reconciles invoices 

• Independently completes monthly actualizations, pulls and checks grids, and develops client memos 

• Quantifies all negotiated savings by comparing to partner rate cards 

• Manages the development and updates to traffic sheets with minimal supervision and error 

• Shares interesting learning's/articles relevant to the media team/brands 

• Ability to review, understand, and take appropriate actions with UMB/IRR 

• Ownership of the organization and appropriate documentation of team binder(s) 

• Works with Media Technology on QC of campaigns and ensures appropriate compliance measures met. 

• Assists in data and consumer profile gathering 

• Assists with flighting, uploading media buys 

• Researches media placement options 

• Executes media planning & buying 

• Manages contract process

Client Relationship 

• Highly responsive, timely and effective at meeting client requests 

• Understands clients’ business 

• Detailed, professional and timely communications to internal team, vendor partners, and management of team status report. 

• Begins to build rapport with media team members internal clients (cross-capability) 

• Liaison between AP and outside media vendors regarding invoicing and financials 

• Begins to participate in client/vendor calls – can knowledgably articulate project status to clients 

• Begins to build rapport with clients and outside vendors 

• Begins to learn basic client/vendor management techniques (how to document client feedback, how to recognize when to pushback, etc.) 

• Manages vendor contact list 

• Day-to-day resource for media vendors, “go-to person” and escalates vendor difficulties appropriately. 

• Vendor communication of project needs

Qualifications

• Exhibits Integrity and Trust 

• Exhibits Self Development 

• Adherence to agency procedures (on-time and accurate timesheets, GDPs, 360 feedback) 

• Consistently keeps team “in the loop” on status of projects verbally and/or in writing 

• Solid listening skills and takes notes during meetings, disseminates notes & follow-up as appropriate 

• Ability to clearly communicate both orally and in writing 

• Proficiency in computer skills used to manage day-to-day workflow (e.g., Microsoft Office Suite) 

• Ability to work in a matrix (multi-supervisory) environment; Ability to multi-task, manage one’s time, and demonstrate personal organization and ability to meet deadlines (strong work ethic) 

• Ability to take initial direction, then transition to a more independent work style 

• Bachelors degree required. Minimal, if any, industry knowledge is expected.

Additional Information

All your information will be kept confidential according to EEO guidelines.