Job Description
The Analyst of Business Intelligence (hereafter “BI”) is exposed to a range of clients, projects and responsibilities. You will be working with a team of highly talented individuals in Strategy, Marketing, Media and Creative to drive results for our clients.
The ideal candidate will have excellent analytical abilities, strong technical skills, outstanding business acumen, intense curiosity and superior verbal/written communications skills. The successful candidate will be a self-starter that is adaptable, exhibits strong attention to detail, and has an ability to work in a fast-paced and ever-changing environment.
KEY RESPONSIBILITIES
While every engagement is unique, typical engagements require execution against the following tasks and deliverables:
Work closely with multiple teams to develop reporting for analysis of trends and optimization of multi-channel media campaigns
Develop a strong working knowledge of client’s data sources and maintain regular quality control checks of data for accurate reporting
Track results and provide data interpretation using a variety of digital analytics tools and partners
Assist with the creation of measurement plans outlining strategy and tactics required to assess brand performance
Assist with collecting market and industry research to provide performance benchmarks, industry updates, market scans, top-line summaries and client reports
Contribute to competitive analyses and best practice audits
Regularly engage with data partners to prepare data and proactively identify and resolve issues including data inaccuracies or discrepancies
Develop and maintain functional expertise in one or more of the following disciplines: database marketing, integrated channel marketing (including web), analytics tools and techniques and other infrastructure requirements
Qualifications
Bachelor’s Degree in Business, Finance, Economics, Statistics, Marketing
0 -2 years of work experience in marketing, advertising or consulting (healthcare, pharmaceuticals and life sciences experience a plus)
Strong analytical skills with demonstrated ability to be both strategic and tactical
Ability to multi-task; ability to manage time, deadlines and prioritize work
Capacity to work independently and contribute to larger team initiatives
Proficiency in Microsoft Office required with an emphasis on advanced-level Excel skills
Knowledge of statistical modeling techniques, segmentation, research, lifetime value and ROI a plus
Hands on experience with digital analytics tools (Google Analytics, Omniture) a plus
Experience in program measurement (online and/or offline) and, test design also a plus
Bachelor’s Degree in Business, Finance, Economics, Statistics, Marketing
0 -2 years of work experience in marketing, advertising or consulting (healthcare, pharmaceuticals and life sciences experience a plus)
Strong analytical skills with demonstrated ability to be both strategic and tactical
Ability to multi-task; ability to manage time, deadlines and prioritize work
Capacity to work independently and contribute to larger team initiatives
Proficiency in Microsoft Office required with an emphasis on advanced-level Excel skills
Knowledge of statistical modeling techniques, segmentation, research, lifetime value and ROI a plus
Hands on experience with digital analytics tools (Google Analytics, Omniture) a plus
Experience in program measurement (online and/or offline) and, test design also a plus
Additional Information
All your information will be kept confidential according to EEO guidelines.