Job Description

Position Summary

The Paid Social Associate is the key support resource for the Paid Social team. The primary function of the role is to learn best practices and apply strong social media principles to the execution of clients’ paid social campaigns.

Key Responsibilities

Knowledge

• Understands basic mathematical concepts. Intermediate computer skills/programs including Excel

• Assists with pulling platform data & preparing reports for clients including providing input with campaign analysis

• Has broad but basic knowledge of the category and channel

• Understanding of social campaign tools such as Meta Business Manager

• Researches target audiences within social platform tools

• Assists with campaign architecture and setup

• Proactively identifies optimization opportunities and implements in partnership with Social Manager, tracks and analyzes results

• Provides ongoing feedback and evaluation of campaign performance and activity

• Familiarity of financial terminology and how it relates to the overall agency process

• Manages financial documentation with oversight from Social Manager

• Executes additional social related tasks as directed by Social Manager

• Consistently keeps team informed on status of projects verbally and/or in writing

Qualifications

Requirements

• Exhibits integrity and trust

• Adherence to agency procedures and processes

• Proficiency in computer skills used to manage day-to-day workflow (e.g., Microsoft Office Suite)

• Ability to multi-task, manage one’s time, and demonstrate personal organization

• Bachelor’s degree preferred

• Basic understanding of social media

• Experience or internship in a marketing role desired

Additional Information

All your information will be kept confidential according to EEO guidelines.