Job Description

The Analyst of Business Intelligence (hereafter "BI") is exposed to a range of clients, projects and responsibilities. You will work with a team in Strategy, Marketing, Media and Creative to achieve results for our clients.

Qualifications

Main Responsibilities:

While every engagement is unique, typical engagements require execution against the following tasks and deliverables:

• Work with multiple teams to develop reporting for analysis of trends and optimization of multi-channel media campaigns.
• Develop a working knowledge of client's data sources and maintain regular quality control checks of data for accurate reporting.
• Track results and provide data interpretation using a variety of digital analytics tools and partners.
• Help create measurement plans outlining strategy required to assess brand performance.
• Help collect market research to provide performance benchmarks, industry updates, market scans, top-line summaries and client reports.
• Contribute to competitive analyses and best practice audits.
• Engage with data partners to prepare data and resolve issues including data inaccuracies or discrepancies.
• Maintain functional expertise in the following disciplines: database marketing, integrated channel marketing (including web), analytics tools and techniques and other infrastructure requirements.

Education and Experience

• Bachelor's Degree in Business, Finance, Economics, Statistics, and Marketing
• 0 -2 years of work experience in marketing, advertising or consulting (healthcare, pharmaceuticals and life sciences experience)
• Hybrid In office 3 days a week

#LI-Hybrid

Additional Information

Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, and parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

All your information will be kept confidential according to EEO guidelines.