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Manager, SEO Technical Strategist

Publicis Health Media

Manager, SEO Technical Strategist

Philadelphia, PA
Full Time
Paid
  • Responsibilities

    Job Description

    The SEO TECHNICAL STRATEGY MANAGER leads technical audit and recommendations for clients. The Manager also partners with the SEO Account Manager to identify prioritized recommendations and communicate the approach to client IT representatives.   

    KEY RESPONSIBILITIES 

    KNOWLEDGE 

    • Expertise in the technical side of SEO 

    • Can easily communicate technical concepts to client IT and development teams 

    • Continue to learn and apply basic media principles 

    • Knows how the agency works and how jobs flow through the agency  

    • Proficient technical background with a well-rounded technical knowledge set 

    • Strong knowledge of the full scope of SEO beyond the technical level  

    • Beginner knowledge of all media categories (Planning, SEM, Media, Technology, etc.) 

    • Basic project management skills and time management skills

      

    INTERNAL: OPERATIONS, TACTICS AND STRATEGY   

    • Responsible for day-to-day management, execution, and monitoring of client site technical optimization and health 

    • Ability to engage in self-guided goal setting, learning and self-improvement 

    • Leverages technology to create efficiencies on the team  

    • Trains and mentors associates on SEO best practices 

    • Organizes and manages SEO to ensure recommendations/ measurement work are strategically aligned with business goals 

    • Structures recommendation roadmap for campaign success 

    • Keep abreast of new technologies to ensure competitiveness in SEO space 

    • Conduct website audits & prepare technical recommendations based upon findings  

    • Ability to audit complex or large websites for technical SEO best practices 

    • Ability to actively listen considering the needs of the whole team

     

    CLIENT RELATIONSHIP 

    • Attends/participates in client meetings and provides timely follow-up to the Account Manager 

    • Day to day technical point of contact for assigned projects  

    • Ability to clearly communicate both orally and in writing  

    • Solid listening skills and takes notes during meetings, disseminates notes & follow-up as appropriate

      

     

  • Qualifications

    Qualifications

    REQUIREMENTS

    ·       Adherence to agency procedures (on-time and accurate timesheets, GDPs, 360 feedback)

    ·       Proven ability to lead people and projects

    ·       Ability to leverage digital office products to manage day-to-day workflow

    ·       Exhibits Integrity and Trust

    ·       Exhibits Self Development

    EDUCATION AND EXPERIENCE

    ·       Bachelor’s degree preferred.

    ·       Significant SEO experience, with daily exposure to technical SEO best practices, is required.

    ·       Knowledge of search engine behaviors (crawling, indexing, and ranking), and how those behaviors impact site performance is required.

    ·       Experience utilizing cornerstone SEO Tools (Screaming Frog, SiteBulb, SEMRush, AHREFs, Conductor, SEO Clarity, PageSpeed Insights, Lighthouse, Chrome Developer Tools) is required.

    ·       Hands on experience with front-end web development technologies (HTML, CSS, JavaScript) is preferred

    ·       Proficiency with programming languages (specifically with C# or Python), JavaScript frameworks, or experience in the pharmaceutical industry a plus.

    ·       SEO, health, or pharmaceutical industry exposure a plus.

    Additional Information

    All your information will be kept confidential according to EEO guidelines.