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Planner, Strategy & Investment

Publicis Imagine

Planner, Strategy & Investment

Burbank, CA
Full Time
Paid
  • Responsibilities

    Job Description

    OVERVIEW:

    We are currently looking for an Planner, Strategy to support the day-to-day Media Planning and Strategy functions for our high-profile client. This person will assist a team in the development, execution, and stewardship of media plans for client’s business and report directly to the Supervisor/AMD, Strategy.

    ROLE OBJECTIVES:

    • Responsible for contributing to the development of and executing strategy for the functional area
    • Develop media strategy and recommendations under supervisor guidance
    • Present media plans and provide plan maintenance including objectives/strategies and updates
    • Maintain stewardship of reports including competitive analysis using Strategy software to assess media schedules of competitors, interpret data and draw conclusions
    • Prepare flowcharts and budgets for media plan development and maintenance
    • Prepare and issue buying specs and guidelines to buyers including delivery goals and budgets for use in negotiations
    • Review and verify media buys to ensure proper execution
    • Meet with vendor community to analyze value and applicability of media channels for client media plan
  • Qualifications

    Qualifications

    • B.A. or B.S., preferably in Marketing, Advertising, or related field
    • 2+ years of experience in media planning/strategy
    • Agency experience highly preferred
    • Preferable Computer Skills/Software Knowledge: Microsoft Suite, Nielsen Suite, Kantar, IMS, Flowchart Software, R/F and Optimization Software, Social Tracking tools, comScore, Prisma, Mbox, MRI/GfK, GWI
    • Basic knowledge of all cross-channel media, with a drive for curiosity and passion for the client’s business
    • Demonstrate ability to learn new propriety software and processes quickly and proficiently
    • Solid written and verbal skills, with ability to present to clients, maintain client correspondence and internal documentation
    • Detail-oriented, good follow through, able to multi-task, and work well under tight deadlines in a fast-paced environment
    • Meet client and internal deadlines and obligations
    • Manage projects, resources, stakeholders, and participants
    • Be a resource to others in the resolution of complex problems/issues

    Additional Information

    All your information will be kept confidential according to EEO guidelines.