Job Description
OVERVIEW:
We are currently looking for an Planner, Strategy to support the day-to-day Media Planning and Strategy functions for our high-profile client. This person will assist a team in the development, execution, and stewardship of media plans for client’s business and report directly to the Supervisor/AMD, Strategy.
ROLE OBJECTIVES:
- Responsible for contributing to the development of and executing strategy for the functional area
- Develop media strategy and recommendations under supervisor guidance
- Present media plans and provide plan maintenance including objectives/strategies and updates
- Maintain stewardship of reports including competitive analysis using Strategy software to assess media schedules of competitors, interpret data and draw conclusions
- Prepare flowcharts and budgets for media plan development and maintenance
- Prepare and issue buying specs and guidelines to buyers including delivery goals and budgets for use in negotiations
- Review and verify media buys to ensure proper execution
- Meet with vendor community to analyze value and applicability of media channels for client media plan