Job Description
Publicis Imagine is looking for a curious and passionate Integrated Planner, Strategy to support the day-to-day Media Planning and Strategy functions for an entertainment account.
This person will assist a team in the development, execution, and stewardship of media plans for client’s business. This position works on the Disney+ brand and reports into the Supervisor/AMD day to day.
ROLE OBJECTIVES:
- Responsible for contributing to the development of and executing strategy for the functional area
- Provide the research for and write portions of team Media Point-Of-View documents (POVs) and client recommendations to determine appropriate choice of media
- Maintain stewardship of competitive reports using proprietary software to assess media schedules of competitors, interpret data and draw conclusions
- Prepare flowcharts and budgets for media plan using Excel, PowerPoint, and planning-specific software
- Prepare and issue buying specs and guidelines to activation teams including delivery goals and budgets for use in negotiations
- Review and verify media buys to ensure proper execution
- Meet with vendor community to analyze value and applicability of media vehicles for client media plan
- Assist planners in developing media strategy and recommendations
- May perform other duties and responsibilities that management may deem necessary from time to time