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VP, Strategy

Publicis Imagine

VP, Strategy

Burbank, CA
Full Time
Paid
  • Responsibilities

    Job Description

    This role will support the Disney Parks client and reports into the SVP, Strategy.  

    • Serves as senior lead on client’s business and oversees all aspects of the assigned LOB(s)
    • Defines high level strategy and holistic management of the media plan development, implementation, and execution
    • Identifies key target insights based on client brief necessary for formulating strategic recommendations, and ensures alignment into broader long-term goals
    • Responsible for designing and managing projects and resources for subsidiaries/business unit
    • Maintain an in-depth knowledge of the client business and competitive landscape
    • Team leader for client interaction while fostering positive relationships
    • Ensure teams adopt best in class tools, techniques, and systems to deliver plan recommendations aligned to client’s objectives and expected business outcomes
    • Demonstrate an intimate, and strategic, understanding of how consumers interact with channels and technology, while championing across internal agency teams
    • Outlines role & responsibilities for the Strategy team – delivering on vision, direction, management, and support to direct and indirect reports
    • Supervising, training and developing staff (team growth and learning agenda, managing workload, delegating responsibilities, and performance management)
    • Ensure connectivity with all relevant internal and external stakeholders
    • Serves as primary leadership and content development stakeholder for all client presentations
    • Participation in special projects involving cross department team development and leadership
    • Participates in new business efforts including development of new business opportunities and new business pitches (as needed)
  • Qualifications

    Qualifications

    • B.A. or B.S., preferably in Marketing, Advertising, or related field
    • 10+ years of media planning experience including
    • 3+ years in a management capacity
    • Agency experience highly preferred
    • Experience in entertainment is a big plus
    • Proven experience and success in presenting plans to senior clients and influencing top level client decisions related to media strategy and implementation
    • Excellent leadership, management and motivational skills
    • Excellent organizational, interpersonal and quantitative/analytical skills
    • Adept at injecting ideas, innovation and leading industry developments into planning assignments
    • Detail-oriented and proven ability to thrive in a fast paced environment
    • Must be a self-starter, with strong planning and organizational skills
    • Computer Skills/Software Knowledge: Microsoft Suite, Nielsen Suite, Kantar, IMS, Flowchart Software, R/F and Optimization Software, Social Tracking tools, comScore, Prisma, Mbox, MRI/GfK, GWI.  Understand its capabilities and applications to translate data into actionable insights
    • Thinks clearly and diplomatically when participating in a discussion to field complex or sensitive questions from clients/internal groups
    • Professional presentation, training and client-facing skills
    • Excellent written/verbal communication, presentation, organizational, interpersonal and analytical skills
    • Accountability and flexibility with the ability to work in a fast-paced environment
    • Demonstrates ability to define and implement professional standards for team participation, conflict resolution, problem solving, and communication
    • Able to guide others in defining high level strategy for business unit
    • Able to manage a budget, control costs, plan and schedule around cost concerns for business unit
    • Positive, team-player attitude

    Additional Information

    All your information will be kept confidential according to EEO guidelines.