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SVP, Digital Investment

Publicis Imagine

SVP, Digital Investment

Burbank, CA
Full Time
Paid
  • Responsibilities

    Job Description

    This role will be supporting our client, Hulu LLC.  The SVP, Digital Investment will be responsible for activating digital strategic plan development and all aspects of implementation. This individual will manage several Negotiators and report into the Executive Vice President, Digital Investment.

    ROLE OBJECTIVES:

    • Assist with planning and implementation for client accounts across digital
    • Plays a leading role in all aspects of campaign management including vendor liaison and reporting
    • Training/Support for Assistant Planners in billing, reporting, trafficking, analytics and research
    • Assist in presentation of data, insights and media to clients
    • Intimate knowledge of consumer habits & touchpoints, i.e. magazine, digital mobile, social, video
    • Craft knowledgeable and relevant POVs that assess media opportunities and place appropriate value
    • Manage Vendor Billing: insertion orders, monthly billing reports, discrepancy resolution, and reconciliations
    • Manage Social/LinkedIn campaigns reaching financial advisors in institutional investors – analyze, optimize content performance and present recommendations to client
    • Assist supervisor in negotiation of Buys, Makegoods, Positioning, Value Add Negotiations
    • Draw actionable insights based off syndicated data, Nielsen, Comscore, Strategy, TNS, adrelevance and Quantcast
    • Build relationships with vendors to analyze value and applicability of media vehicles for client media plan
    • Create dynamic presentations that effectively communicate to our clients
    • Maintain a knowledge of all ad serving platforms across platform: Medialets, Vindico, DFA
    • Prepare and deliver buying and or digital trafficking specs and guidelines
    • Conquer Magazine Positioning Reports
    • Continuously search for opportunities to be positive and to share the positive side to every situation

     

  • Qualifications

    Qualifications

    • B.A. or B.S. in Marketing, Advertising or related field
    • 14+ years of digital media buying/planning experience
    • Experience planning digital campaigns for products in both the B2C and B2B space and ability to confidently present these to clients both on the phone and in-person
    • Must have excellent verbal/written communication skills, interpersonal skills, detail-orientation, follow-though skills
    • Must have strong analytical, research, and quantitative skills
    • Must be hard-working, resourceful and thrive in a fast-paced environment
    • Advanced Excel and PowerPoint skills, formulas, v-lookup, conditional formats, pivot tables, etc.
    • Must possess/develop a strong understanding of the technology marketplace including awareness of key publishers, products and trends.
    • Experience with Prisma and DCM preferred
    • Experience with Research tools such as Nielsen, Comscore preferred

     

    Additional Information

    All your information will be kept confidential according to EEO guidelines.