Job Description
Using established procedures/tasks
Use established procedures and tasks.
Resolve routine questions and problems.
Be responsible and accountable for work assigned.
Provide the research for and write portions of team Media Point-Of-View documents (POVs) and client recommendations to determine appropriate choice of media.
Maintain stewardship of competitive reports using proprietary software to assess media schedules of competitors, interpret data and draw conclusions.
Prepare flowcharts and budgets for media plan using Excel, PowerPoint, and planning-specific software.
Prepare and issue buying specs and guidelines to activation teams including GRP goals and budgets for use in negotiations.
Review and verify media buys to ensure proper execution.
Meet with sales reps to analyze value and applicability of media vehicles for client media plan.
Assist planners in developing media strategy and recommendations.
May perform other duties and responsibilities that management may deem necessary from time to time.
Qualifications
To perform this job successfully an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Incumbents will be evaluated, in part, based on performance of each essential function. Individual should have a curious outlook and positive demeanor, as well as a desire to work within a team environment.
Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
EDUCATION/EXPERIENCE:
Bachelor’s degree.
Internship experience or coursework in a related industry strongly preferred.
BUSINESS COMPETENCIES:
Basic Computer Skills: Microsoft Suite, Excel, PowerPoint, Word
Basic Math Skills – including ability to calculate percentages and use formulas (must pass Media Math test)
Proficiency in oral and written communications
Additional Information
All your information will be kept confidential according to EEO guidelines.