Job Description

OVERVIEW:

The Strategic Planner is responsible for leading the thought leadership for dedicated account(s), is expected to successfully craft a marketing story using data and research, demonstrates high quality execution, and consistently delivers assignments on-time and on-business objective. This role contributes to department processes, larger agency initiatives and focuses on honing strategic planning skills. The Strategic Planner is responsible for Intent-Based Marketing support, competitive analyses, integration into media and content teams, insight development from tools and research, project management and execution. 

ROLE OBJECTIVES: 

ACCOUNT MANAGEMENT

• Responsible for identifying key consumer and competitive insights in the category and related to the client brand
• Collaborates with other department leads to share ideas, communicate service offerings, and identify and deliver new solutions for clients
• Keeps senior management apprised of key client opportunities, potential risks and other key nuances which affect the health of the business or department
• Attends client meetings on ongoing basis, interface as needed with middle management clients during meetings and presentations
• Independently leads insights, performance and strategy presentations
• Proactively draws out actionable insights and stories from research and media to drive client business forward
• Creates formal and informal presentations to win and educate clients, prospects and internal teams
• Supports leadership in scoping of projects, the creation of project plans and ensuring their successful delivery

INTENT-BASED MARKETING

• Contributes to developing and implementing Intent-Based Marketing, Performics’ proprietary communications planning methodology.
• Expert in all research tool and vendor capabilities, use cases and actively monitors and trains employees
• Continuously seeks ways to find new solutions to client challenges with consumer intent in mind

INTENT LAB

• Works with the Intent Lab team on the upcoming research waves touching every aspect including research analysis, marketing, legal and budget management
• Responsible to ensure project timelines are on-track and that the final plan is held to best in class standards

TEAM LEADERSHIP & DEVELOPMENT

• Embraces and encourages a culture based on teamwork, collaboration and intellectual curiosity
• Inspires a positive team culture

CROSS SELLING

• Understands and explains the features and benefits of all P&I products and services as an expert
• Cross sells products and services to increase account penetration
• Looks for opportunities to cross-sell in dedicated accounts

Qualifications

• Bachelor’s degree, concentration in behavioral sciences, brand planning, marketing, social analytics or advertising preferred
• 2+ years of business experience in Marketing, Advertising, and Interactive Consulting
• 2+ years of account, strategy, research or comms planning experience
• Great presentation and interpersonal client skills
• Creative and analytical, left brain-right brain skillset
• Self-starter; motivated; energetic; Strong written and verbal communication skills
• Curious, ingenious and driven to solve problems
• Comfortable with ambiguity and lack of clear direction
• Flexible and capable of managing multiple tasks in a fast paced, high volume environment
• Strong organization and time management skills

PREFERRED EXPERIENCE

• Experience in one or more of the following areas: User experience design, digital strategy, shopper marketing, creative strategy, SEM/SEO/Social/Display expertise
• Experience working with CPG, Telecom, Tech, Retail, and/or Education brands
• Experience with primary and syndicated digital research

Additional Information All your information will be kept confidential according to EEO guidelines.