Job Description

We are looking for someone who can come in and immediately make an impact. This individual will work across the Technology & Activation Group (Advertising Operations) and Creative Management to oversee campaign management deliverables ranging from tagging to trafficking, and build sound partner relationships to drive campaign efficiency across all touchpoints. This role works on the Hulu client.  

ROLE OBJECTIVES:

• The successful candidate will have a fully rounded knowledge of digital ad serving, measurement, and associated technology and partners. In addition, the candidate must have data analysis experience, Ad Servers, and Tag Management Tools. This role will manage the end-to-end Operations through Optimization, including but not limited to:
• Manage day to day campaign set up, implementation, and maintenance of 1st and 3rd party tagging across multiple digital campaigns
• KPI creation and planning support using historical performance data 
• Advice on a campaign setup such as naming, tagging, etc. 
• Escalation Point for any internal Technology questions/ issues/POV
• Discover efficiencies through data structure to create streamlined communication for planning and analytics insights 
• Establish/refine processes and training parameters to ensure flawless, on-time execution by operational teams 
• Proactive partner management and industry outreach to improve and evolve ad operations solutions, based on clients’ needs
• In partnership with media and analytics counterparts work on developing and deploying data management, reporting solutions, meaningful documentation that captures the value created by a new capability 
• Develop and enforce nomenclature to better manage data across the organization
• Coordinate with analytics teams to ensure data (from varied sources) can be easily fed into outsourced tools and systems
• Understand, identity, and partner with data/technology solution providers to drive more effective and efficient reporting for teams/clients – more analytics role but also with TAAG input when an update in the industry
• Partner with Digital Directors on the business to deliver the best product and best thinking across, search, social, mobile, display, and video to establish technology needs and requirements 
• Represent agency needs internally and within the marketplace to meet the current and future needs of our agency and their clients

Qualifications

• BA or BS in Marketing, Advertising Or Related Field
• Agency experience is highly preferred
• 2+ years of experience working with trafficking systems, tagging tools, and data mining/reporting functions in excel, or other similar tools
• Specifically, the candidate must have a good command of MS Excel, including formulas and tables, as these are heavily utilized in the reporting process
• Technology experience is important (must have experience with standard ad servers such as Google Campaign Manager, Prisma, IAS, etc.
• Must have experience working with Brand Safety platforms
• Must have experience within Google CM Floodlight implementation QA and troubleshooting, or other container and conversion tag systems 
• Candidates must have strong attention to detail, and be able to quality check their work to ensure that data anomalies/mistakes are caught before delivery of the reports to the client teams
• Cultivate excellent relationships with technology and research partners
• Must have the ability to learn new processes and technology quickly
• Should be extremely detail-oriented

Additional Information

All your information will be kept confidential according to EEO guidelines.