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Planner, Strategy

PlatformGSK

Planner, Strategy

New York, NY
Full Time
Paid
  • Responsibilities

    Job Description

    •         Responsible for contributing to the development of and executing strategy for the functional area

    •         Develop media strategy and recommendations under supervisor guidance

    •         Present media plans and provide plan maintenance including objectives/strategies and updates

    •         Maintain stewardship of reports including competitive analysis using Strategy software to assess media schedules of competitors, interpret data and draw conclusions

    •         Prepare flowcharts and budgets for media plan development and maintenance

    •         Prepare and issue buying specs and guidelines to buyers including delivery goals and budgets for use in negotiations

    •         Review and verify media buys to ensure proper execution

    •         Meet with vendor community to analyze value and applicability of media channels for client media plan

  • Qualifications

    Qualifications

    •         B.A. or B.S., preferably in Marketing, Advertising, or related field

    •         1+ years of experience in media planning/strategy

    •         Agency experience highly preferred

    •         Preferable Computer Skills/Software Knowledge: Microsoft Suite, Nielsen Suite, Kantar, IMS, Flowchart Software, R/F and Optimization Software, Social Tracking tools, comScore, Prisma, Mbox, MRI/GfK, GWI

    •         Basic knowledge of all cross-channel media, with a drive for curiosity and passion for the client’s business

    •         Demonstrate ability to learn new propriety software and processes quickly and proficiently

    •         Solid written and verbal skills, with ability to present to clients, maintain client correspondence and internal documentation

    •         Detail-oriented, good follow through, able to multi-task, and work well under tight deadlines in a fast-paced environment

    •         Meet client and internal deadlines and obligations

    •         Manage projects, resources, stakeholders, and participants

    •         Be a resource to others in the resolution of complex problems/issues

    Additional Information

    All your information will be kept confidential according to EEO guidelines.