Job Description

OVERVIEW: Prepare, implement, and activate media plans for client account across all types of media

RESPONSIBILITIES: •    Provide research for and write media Point-Of-Views (POVs) •    Provide recommendations considering circulation, audience information, and product usage information to determine whether appropriate choice for use •    Develop media strategy and recommendations under supervisor guidance •    Present media plans and provide plan maintenance including objectives/strategies and updates •    Maintain stewardship of reports including competitive reports using “Strategy” software to assess media schedules of competitors, interpret data and draw conclusions •    Prepare flowcharts and budgets for media plan using Excel, PowerPoint, and planning-specific software •    Prepare and issue buying specs and guidelines to buyers including GRP goals and budgets for use in negotiations •    Review and verify media buys to ensure proper execution •    Create dynamic presentations that effectively communicate to our clients •    Maintain a knowledge of all ad serving platforms across platform •    Prepare and deliver buying and or digital trafficking specs and guidelines •    Meet with sales reps to analyze value and applicability of media vehicles for client media plan •    Liaise with Strategic Resources department for use of syndicated resources

Qualifications

REQUIREMENTS: •    Bachelor’s Degree, along with 1+ years media planning and buying experience (agency environment) across all types of media •    Excellent verbal and written communication, organizational, interpersonal, and analytical skills •    Detail-oriented, good follow through, able to multi-task, and work well under tight deadlines in a fast-paced environment •    Proficiency in Word, Excel and PowerPoint

Additional Information

All your information will be kept confidential according to EEO guidelines.