Job Description
The Campaign Manager, Precision Social is responsible for the design, execution, and implementation of paid media strategies on social networks. This person will work closely with the communications planning and client marketing teams to translate high-level marketing goals and media objectives into impactful paid media campaigns on social networks. This individual reports into the Associate Director, Precision Social.
ROLE OBJECTIVES:
- Design strategies for leveraging paid media across Facebook, Instagram, Twitter, Snapchat and/or LinkedIn to deliver against brand objectives
- Develop action plans for achieving and measuring paid social success, including setting key metrics, measurement and optimization strategies
- Advocate the value of social media and help educate partners and internal teams on the latest developments and capabilities in this quickly evolving media channel
- Oversee RFP process, from initial publisher distribution, to gathering and processing insertion orders, and maintaining records of all campaign activities for auditing purposes
- Utilize appropriate planning and buying tools to achieve optimum performance for social media campaigns; maintain knowledge of new and emerging technologies to continually enhance campaign execution
- Develop client-facing POVs on industry trends and patterns
- Develop points of view on new technologies, trends and opportunities in the social media marketplace
- Manage and deliver budget as authorized, implement budget bidding strategies as appropriate to deliver against campaign KPIs