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Assistant Planner, Strategy

Publicis Imagine

Assistant Planner, Strategy

Burbank, CA
Full Time
  • Responsibilities

    Job Description

    Publicis Imagine is looking for a curious and passionate Associate Planner, Strategy to support the day-to-day Media Planning and Strategy functions for an entertainment account. This person will assist a team in the development, execution, and stewardship of media plans for client’s business.


    • Responsible for contributing to the development of and executing strategy for the functional area
    • Provide the research for and write portions of team Media Point-Of-View documents (POVs) and client recommendations to determine appropriate choice of media
    • Maintain stewardship of competitive reports using proprietary software to assess media schedules of competitors, interpret data and draw conclusions
    • Prepare flowcharts and budgets for media plan using Excel, PowerPoint, and planning-specific software
    • Prepare and issue buying specs and guidelines to activation teams including delivery goals and budgets for use in negotiations
    • Review and verify media buys to ensure proper execution
    • Meet with vendor community to analyze value and applicability of media vehicles for client media plan
    • Assist planners in developing media strategy and recommendations
    • May perform other duties and responsibilities that management may deem necessary from time to time
  • Qualifications


    • BA or BS in Marketing, Advertising or Related Field
    • 1+ years of experience in media planning/strategy
    • Agency experience highly preferred
    • Proficient using Microsoft Office
    • Basic math skills are highly recommended
    • Internship experience or coursework in a related industry preferred
    • Inquisitive, collaborative, and supportive
    • Driven by curiosity and passion for the client’s business
    • Demonstrate ability to learn new propriety software and processes quickly and proficiently
    • Solid written and verbal skills, with ability to present to clients, maintain client correspondence and internal documentation
    • Detail-oriented, good follow through, able to multi-task, and work well under tight deadlines in a fast-paced environment
    • Meet client and internal deadlines and obligations
    • Manage projects, resources, stakeholders, and participants
    • Be a resource to others in the resolution of complex problems/issues

    Additional Information

    All your information will be kept confidential according to EEO guidelines.