Job Description

OVERVIEW:  

The Vice President, Programmatic acts as a key thought leader and expert in the Programmatic space, serving all Publicis Media agencies. This role requires a proven ability to showcase strategic thought leadership and development of tactical best practices. This role requires a thorough understanding of all major programmatic platform capabilities and the ability to translate complex technical concepts to non-technical audiences. We need someone who loves to solve challenges, collaborate across agency teams, and has a strong POV with the ability to proactively identify needs and build solutions.  

This role is unique as it drives best practices, thought leadership, and innovation across all agencies. Rather than working for a single client, our work impacts all clients. The Vice President is able to define our roadmap, team priorities, and lead content that directly influences all clients in the US. Self-starters and people who naturally curious and are comfortable working in grey space are successful in this role.  

Responsibilities:  

• Lead programmatic activation content development, including POVs, playbooks, training, and educational 101, 201, and 301 content pieces 

• Deep understanding of AdTech to deliver against business outcomes  

• Act as a cross-functional project lead to provide an activation perspective to non-programmatic teams 

• Curate first-to-market solutions – inclusive of programmatic activation support, collateral development, and testing frameworks  

• Identify and document FAQs, automating responses to common agency questions 

• Develop ad hoc content based on custom requests from agency teams and/or reactions to relevant marketplace changes 

• Build relationships with Publicis Media agency executives and media channel leads 

• Manage day-to-day priorities for a team of high-performing programmatic activation experts 

• Develop roadmaps and build thought leadership collateral for programmatic strategy and activation 

• Own cross-functional relationships to collaborate on solutions priorities  

• Lead account planning and coordination with key SMEs across agencies to improve how we serve clients across Publicis Media 

• Identify clients that are candidates for priority solutions and assist in stewarding clients into best-in-class landing pads 

• Oversee assessments and guide agency teams on recommendations 

• Stay abreast of industry trends and advise on the use of new ad formats, technologies, channels, platforms, etc. based on agency, industry, and client priorities

Qualifications

• 10+ years’ experience in programmatic media, with an emphasis in activation (minimum 5 years trading experience) 

• Bachelor's degree, preferably with a concentration in advertising, marketing, business administration, and communications preferred 

• Extensive familiarity and past experience with programmatic media strategy and activation 

• Strong understanding of major programmatic platform algorithms, ad products, optimization levers, and roadmaps also pertaining to broader industry developments  

• Extensive experience in campaign management and optimization across DV360, The Trade Desk, Verizon, Amobee or Amazon DSP   

• Strong verbal, visual and written communication skills  

• Possess confidence, composure, and polished presentation skills to effectively attend and lead meetings  

• Passionate about working in a fast-paced a environment  

• Exposure to and activation experience in Private Marketplaces (PMP) and Programmatic Guaranteed (PG) campaigns 

• Past experience managing Omni-channel campaigns with an emphasis on knowledge of the CTV space 

• Experience working with verification partners like Integral Ad Science (IAS) or DoubleVerify (DV) 

• Strong understanding and background working with agency billing and finance teams 

• Working knowledge of Search and Social platforms  

• Deep knowledge of and experience working with major ad-tech / mar-tech stacks (e.g. Google, Adobe, Amazon, Facebook, Oracle), inclusive of DSPs, ad servers, web analytics platforms, DMPs, DCO and CRM 

• Advanced knowledge of 3P measurement capabilities in the programmatic space 

• Detail-oriented with the ability to coordinate projects across multiple teams and functions 

• Ability to articulate complex concepts in a clear manner 

• Advanced content development skills with extensive PowerPoint experience  

• Attention to detail on all projects, with an expectation for high quality of work every time 

• Team oriented, approachable and viewed as coach and mentor to others 

• (+) Excel fluency in pivot tables, charts, vlookups and basic equations—knowledge of macros and visual basic is a plus. Comfortable working with large data sets, analyzing reporting and identifying trends 

• (+) Experience leveraging PacVue, Kenshoo or other commerce platforms

Additional Information

All your information will be kept confidential according to EEO guidelines.