Job Description

The Specialist, Direct Response Television (DRTV) sits on the APEX Exchange team within Publicis Media. They possess excellent communication skills, have a direct response media background, and the ability to handle the day-to-day tasks associated with the management of high-profile accounts. They must also be able to perform some media buying functions including Cable, Spot and Syndication.

ROLE OBJECTIVES:

• Work with teams to provide DRTV buying services including:
• Build and implement media buys
• Assess media and ROI performance
• Manage account billings and budgets
• Interact with partners as company representative
• Work with members of affiliated agencies associated with client’s business
• Interact with buying/planning groups in monitoring and producing weekly performance reports
• Maintain and produce required media results and management reports
• Manage and maintain all files and records pertaining to client’s activities and billings
• Ensure all client deliverables are being met (timelines, goals, budgets, etc.)
• Interact with vendors in the planning, negotiating and implementation of plans as needed
• Generate and handle administrative functions associated with the ordering and managing of a TV schedule

Qualifications

• Bachelor’s degree required, ideally in advertising or marketing
• 2+ years of experience in either direct response media buying or direct response account management
• Excellent communication skills
• Direct client contact experience a plus
• Experience in negotiating and the placement of national media
• Excellent verbal and written communication, organizational, interpersonal, and analytical skills
• Detail-oriented, able to multi-task and work well under tight deadlines in a fast paced environment
• Proficiency in Microsoft Word, Excel and PowerPoint
• Knowledge of Core and/or MBOX a plus

Additional Information

All your information will be kept confidential according to EEO guidelines.