Job Description

As part of Publicis Sapient Corporate Marketing, our Data & Insights practice spans data science, data insights, marketing operations, prospect and lead management, and marketing technology in support of global marketing, brand, and client acquisition. We are an entrepreneurial, agile and diverse team, responding to incredibly high demand to expand our data service model quickly, to deliver insightful performance impact reporting to all of our industry marketing teams. We are seeking quick learners, with excellent analytical, client management, communication and organizational skills, with a strong marketing acumen, who are eager to work in a small, dedicated, steady team environment.

Role Description:

• Interpret data, analyze results using statistical techniques and provide ongoing reports and dashboards to our client marketing teams.
• Drive teams to align on Measurement Objectives and KPI definition as well as provide guidance on tactical optimizations and recommendations for hypotheses testing.
• Contextualize marketing influence on business growth by weaving the data story from campaign engagement to revenue pipeline impact.
• Help educate and enable teams to further realize how to interpret data, as well as reinforce the critical role it plays by way of example.
• Implement and validate tracking to ensure consistent reporting, and troubleshoot as required.
• Build custom reports in Adobe Analytics to indicate program performance, and ensure report is intuitive and enables insights.
• Support data integration and maintenance efforts across various martech solutions (e.g. Datorama, Salesforce CRM, Adobe); periodically run rigorous validation to ensure data hygiene.
• Identify and define new process improvement opportunities for our Data Analysis practice.
• Enhance practice-wide knowledge sharing through documentation and training support.
• Help to develop and implement data collection systems, data analytics and other strategies that optimize statistical efficiency and quality.
• Support report and data analysis for our weekly, monthly and quarterly Impact Reports produced for the Office of our CMO

Qualifications

• Prior experience working with Marketing Services or B2B Marketing teams is preferred. Agency experience is welcomed.
• Proficiency in Adobe Analytics, Adobe Target, Pardot, Salesforce 360, Marketing Cloud, Datorama and data visualization tools (e.g. PowerBI, Data Studio) is a plus.
• Strong written and verbal communication skills.
• Ability to serve as a key contributor in a fast-paced, collaborative and entrepreneurial environment.

Daily activities may include:

• Produce marketing campaign reports along with media and website performance reports.
• Support 1-3 Industry teams with Data analysis.
• Pull and analyze data from 360, social, paid search, display, email, web stats, providing insights, including evaluation of current and future pipeline opportunity.
• Provide monthly and quarterly industry-level “deeper dives”
• Monitor and analyze engagement across top clients, their activity and potential for additional engagement/business.
• Attribute marketing activity to the appropriate channel and campaign.
• Monitor data quality and integrate.
• Migrate data from one marketing platform to another.
• Build out dashboards/views.

Additional Information

As part of our dedication to an inclusive and diverse workforce, Publicis Sapient is committed to Equal Employment Opportunity without regard for race, color, national origin, ethnicity, gender, protected veteran status, disability, sexual orientation, gender identity, or religion. We are also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at hiring@publicissapient.com or you may call us at +1-617-621-0200.