SENIOR DIRECTOR, SALES

SUMMARY

The Senior Director, Sales is responsible for identifying, pursuing, and closing new HealthFitness new business sales to meet designated revenue targets.

ROLE AND RESPONSIBILITIES

Company Leadership/Brand Ambassador:

• Identify, cultivate and manage high impact relationships with key prospects and major architectural and design firm, consulting firms, and property managers and their major clients.
• Promote the HealthFitness brand and value proposition by conducting consultant visits and product presentations, demonstrating an in-depth knowledge of products and services.
• Serve as the voice of the marketplace, providing feedback to key internal departments on market needs and competitive data.

Represent HealthFitness at designated trade shows and industry conferences; maximizing new business opportunities including pre and post event communications.

Sales Planning:

• Develop and execute sales plan for assigned account list that identifies strategies and tactics to achieve/exceed revenue targets.
• Build a strong pipeline to maximize opportunities and achieve revenue growth goals.
• Identify and engage new prospects, simultaneously driving multiple opportunities.
• Consistently document all sales activity in Salesforce.com and provide regular activity, sales forecast and prospect updates.

New Business Sales:

• Initiate and drive the sales process from lead generation/qualification through sales order.
• Develop in depth understanding of client/prospect goals, strategic objectives and existing program offerings and effectiveness.
• Lead proposal solution process with internal partners to design a competitive and comprehensive product solution that aligns with client requirements, demonstrates value and differentiates HealthFitness from competitors.
• Develop pricing recommendations reflective of the specific opportunity, product solution, client priorities and competitive environment.
• Utilizing internal partners andsolution consultants, develop and lead finalist presentation and subsequent follow-ups to bring sales to closure.
• Lead contract negotiation process and completion of sales order.
• Participate in the post-sale onboarding process for new sales, ensuring a customer-focused and smooth transition to internal teams.

Consistently meet Sales Goals & Quota

EDUCATION AND EXPERIENCE

• Bachelors’ degree and 10-15years related experience, or equivalent combination education and experience.
• Proven track record in selling solutions in fitness, wellness or related industry, meeting or exceeding revenue goals and delivering on commitments in highly competitive environments.
• A self-starter with the ability to manage multiple, complex sales opportunities at various stages of the sales process while demonstrating effective planning, prioritization and organizational skills.
• Excellent interpersonal communication, presentation and negotiation skills, including the ability to build effective relationships at all levels.
• Strong listening and comprehension skills, including the ability to identify underlying client needs and translate those needs into tailored product and service solutions.
• Excellent problem solving skills demonstrating persistence, adaptability and creativity.
• Strong product proficiency; ability to articulate value and product differentiation.
• Expertise in networking, cold calling and lead generation.
• Ability to quickly and objectively evaluate the viability of new opportunities to ensure efforts are properly aligned.
• Demonstrated experience effectively driving the contracting process with internal teams and various purchasing divisions within a customer organization.
• Proficiency in Microsoft Office applications and Salesforce CRM.
• Ability to travel up to 50%, including overnight stays.

The Senior Director, Sales role may be located anywhere in the United States. 

Required Skills Required Experience