Job Description

COMPANY BRAND OVERVIEW:

Pulmuone is a LOHAS, Lifestyle of Health &Sustainability, company that seeks to promote beautiful harmony between people and the earth. Pulmuone Foods USA brands include Nasoya, Wildwood, Emerald Valley Kitchen, Monterey Gourmet Foods, and Cibo Naturals. Pulmuone’s family of brands provides our consumers a wide variety of delicious products that are inspired by contemporary flavor palates and encourage a healthy and sustainable lifestyle. Visit www.pulmuonefoodsusa.com to learn more about the company and brands.

JOB RESPONSIBILITIES INCLUDE BUT NOT LIMITED TO:

• Develop short term and long-term brand strategies across all channels including Club, Retail, Ethnic and Food Services for plant-based protein category
• Develop and maintain a 3-year product category strategy to support growth and profitability targets
• Support the product category growth strategy through consumer, market & brand understanding
• Manage product lifecycle including SKU rationalization and PEM (Product Excellence Management)
• Perform competitor analysis and develop defensive and offensive plans
• Research and track market competitive trends to remain abreast of product category developments
• Set and manage P&L targets by categories and channels
• Execute NPD (New Product Development) process
• Develop and execute marketing plans
• Develop strategies to communicate with consumers
• Execute marketing plan in conjunction with agencies
• Develop & implement in-store promotion plan
• Manage website, bloggers, and social medial contents
• Develop and direct marketing sales collaterals, such as sell sheet or brochure; ensure proper inventory is properly kept
• Develop annual marketing budget
• Deliver all marketing activities within budget
• Conduct market research to identify market requirements for current and new products

SKILLS/QUALIFICATIONS:

• Bachelor’s degree required, preferably in Marketing, Advertising or Business Administration
• MBA preferred
• Bilingual in Korean
• Minimum 10 years of previous experience in CPG marketing (large and small firms)
• Proficient skills in MS Office with emphasis on Excel and PowerPoint
• Food industry experience is a plus
• Experience managing P&L, media, and budget required.
• Must be able to create, execute and manage a sound marketing plan
• Influencing skills and team player; be able to manage and motivate people
• International travel required