Job Description

COMPANY BRAND OVERVIEW:

Pulmuone is a LOHAS, Lifestyle of Health &Sustainability, company that seeks to promote beautiful harmony between people and the earth. Pulmuone Foods USA brands include Nasoya, Wildwood, Emerald Valley Kitchen, Monterey Gourmet Foods, and Cibo Naturals. Pulmuone’s family of brands provide our consumers a wide variety of delicious products that are inspired by contemporary flavor palates and encourage a healthy and sustainable lifestyle. Visit www.pulmuonefoodsusa.com to learn more about the company and brands.

Working in close partnership with the Product Manager of Asian Category, Assistant Product Manager (APM) will have an excellent opportunity to support the new product development plan and managing the existing product portfolio by collaborating with a cross-functional team. The ideal candidate is someone who is passionate about food and wish to grow with the company.

JOB RESPONSIBILITIES:

• Develop and maintain a 3-year category strategy to support growth and profitability targets
• Support the category growth strategy through consumer, market & brand understanding
• Manage product lifecycle including SKU rationalization and PEM (Product Excellence Management)
• Perform competitor analysis and develop defensive/offensive plans
• Research and track market and competitive trends to remain abreast of category developments
• Support NPD process for new product by developing NPD plans and monthly NPD/Marketing/Sales meeting reports
• Develop strategies to communicate with consumers by running at least one effective marketing campaign per year
• Execute marketing plan in conjunction with agencies
• Manage web-site, bloggers and social media contents
• Update Product Design Archive quarterly
• Develop and direct marketing/sales collaterals such as sell sheet, brochure by refreshing annually and ensure proper inventory is kept
• Manage archive to ensure all artwork designs and marketing materials remain current
• Conduct market research to identify market requirement for current and new products
• Determine what consumer research and data is needed  for category & channel – plan, execute, and analyze
• Collect/share market intelligence including competitors
• Maintain good relationship with key internals (Sales, Operations, R&D-from both Korea and US, and Purchasing) and externals (agencies and vendors)

SKILLS/QUALIFICATIONS:

• Passion for food is a must!
• 1+ years of relevant work experience in product innovation, marketing, and branding (CPG experience preferred)
• Food industry experience is a plus
• Strong MS Office skills, with emphasis on Excel and PowerPoint
• Excellent oral and written communication skills
• Ability to accomplish tasks in a timely manner and meet deadlines
• Comfortable with flexibility/multi-tasking in a fast-paced environment
• Fluent in Korean is a plus