Job Description

COMPANY OVERVIEW

Pulmuone is a LOHAS, Lifestyle of Health &Sustainability, company that seeks to promote beautiful harmony between people and the earth. Pulmuone Foods USA brands include Nasoya, Wildwood, Emerald Valley Kitchen, Monterey Gourmet Foods, and Cibo Naturals. Pulmuone’s family of brands provides our consumers a wide variety of delicious products that are inspired by contemporary flavor palates and encourage a healthy and sustainable lifestyle. Visit www.pulmuonefoodsusa.com to learn more about the company and brands.

The Product Manager will be responsible for managing existing plant-based protein products and leading new product development through comprehensive consumer & product knowledge and insight and build strong brand equity by executing an effective consumer communication plan.

JOB RESPONSIBILITIES INCLUDE BUT NOT LIMITED TO:

• Responsible for developing and maintaining a 3-year category strategy to support growth and profitability targets
• Responsible for category growth strategy through consumer, market research/analysis & brand understanding
• Manage product lifecycle including SKU rationalization and PEM (Product Excellence Management)
• Responsible for competitor analysis and development of defensive/offensive plans
• Assist with research/track market and competitive trends to remain abreast of category developments
• Responsible for setting and managing P&L targets by categories and channels
• Responsible for executing NPD process for new products
• Responsible for developing and executing marketing/sales plan in conjunction with internal brand communication team and outside agencies, including promotion plans, sell sheets, brochures, etc
• Responsible for managing the annual marketing budget
• Conduct market research to identify the market requirement for current and new products
• Collect/share market intelligence including competitors

SKILLS / QUALIFICATIONS:

• Bachelor’s Degree required; preferably in Marketing, Advertising or Business Administration. MBA is a plus
• 7-8 years of relevant work experience in product innovation, marketing, and branding (CPG experience preferred)
• Passion for food is a must
• Ability to accomplish tasks in a timely manner and meet deadlines
• Proficient with Microsoft Word, Outlook, Excel, and PowerPoint (emphasis on Excel/PowerPoint)
• Ability to multi-task in a fast-paced environment
• Excellent verbal and written communication skills
• Bilingual in Korean