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Digital Marketing Specialist

Pulse Marketing

Digital Marketing Specialist

Murrieta, CA
Full Time
Paid
  • Responsibilities

    Job Description

    We’re looking for the next Steve Jobs! Ok, just kidding that’s asking a little much…

    If you are a high-energy, adventure seeking, growth hacker who laughs in the face of digital danger and bravely faces online challenges. Are you crafty enough to dodge even the toughest Internet marketing obstacles? Then you may be a perfect fit! As one of the leading positions in advertising the Multi-Media Specialist plays a role in the contribution and implementation of various online marketing strategies responsible for developing, implementing and managing online ad campaigns. Tactics include advertising; email marketing, inbound lead generation, and third-party media initiatives.

    Do you hold the skills of a master negotiator, have a secret obsession with generating new leads, and a relentless drive to increase website traffic? Then what are you waiting? Apply today!

    Responsible for developing and growing the popularity of and traffic to the organization’s website(s). Produces web pages, monitors traffic reporting systems, grows high search engine rankings and popularity while developing and managing online promotions.

    Your job duties include but are not limited to the following:

    • Support, implement and monitor digital campaign strategies (Facebook Ads, Google Ads, LinkedIn Ads) based on market research.
    • Provide data-driven feedback and best practices when making recommendations on digital initiatives.
    • Create assets for digital capmaigns
    • Prepare landing page content and call-to-actions to increase conversions.
    • Monitor campaigns daily and suggest immediate changes when lead activity decreases.
    • Improve lead generation and general discovery of content by target groups.
    • Closely monitor monthly ad spend, media budgets and report on activity.
    • Research and propose streamlined and cost-effective solutions, and stay current with emerging digital opportunities.
    • Provide analysis of ROI-driven metrics and assisting with specific performance research projects as needed.
    • Support web team with quality assurance and testing to ensure multi-platform functionality.
    • Research and report on competitors marketing coverage and industry trends.
    • Assist with any other marketing projects or tasks, as needed such as email, social media, and offline campaigns.
  • Qualifications

    Qualifications

    Experience in Google Ads, Facebook Ads, 3rd Party Media Sources, Analytics Software, Landing Page Creation

    Additional Information

    All your information will be kept confidential according to EEO guidelines.