QS is a global leader in higher education services. We are the data analytics, performance insight provider and intelligence partner supporting university excellence across the world. Our student recruitment and enrolment solutions enable universities and business schools to connect with talented individuals that are seeking to further their academic progress and career development. Our portfolio of professional services includes consultancy, student mobility and academic partnerships management, and branding solutions. 

THE ROLE 

QS is looking for an enthusiastic and hands-on B2C Marketing Executive to join our multicultural team, responsible for driving successful events across Brazil: 

• Plan and deliver cross-channel marketing campaigns in line with the virtual event objectives in Brazil (LatAm) 

• Evaluate and optimize marketing and paid media strategies 

• Analyse market trends, direct competition, and prepare forecasts 

• Generate new business leads 

• Increase brand awareness and market share 

• Engage students and young professionals through Twitter, Facebook, LinkedIn and other relevant platforms 

• Finding new opportunities for online engagement in Brazil 

• Manage relationships with existing media partners and forge relationships with businesses that could potentially collaborate with us on events and research projects 

• Craft and oversee PPC campaigns and manage the allocated promo and PPC budget 

• Evaluate and review marketing campaigns, advertising and SEO 

• Provide regular internal performance reports, including marketing analytics and intelligence to inform our strategy and implementation

WE'D LOVE TO HEAR FROM YOU IF YOU HAVE ALL OR MOST OF THE FOLLOWING: 

• Bachelor's degree or related qualification/experience in Marketing, Advertising and Business 

• Fluency in Portuguese (Brazil), both written and verbal with excellent communication skills 

• Minimum 1-2 years' experience in the field of Marketing 

• Extensive knowledge of higher education industry, especially in LatAm 

• A good understanding of youth and adult consumer culture in all markets covered in this role 

• Strong copywriting skillset in Portuguese, or any additional languages (English & Spanish) a bonus  

• Excellent negotiation and project management skillset 

• Excellent knowledge of PPC, SEO, email marketing, social media marketing and automation 

• Confident, self-starter with the ability to work as a team-player across multiple functions and departments 

• Exceptional analytical and problem-solving skills 

• Determination to meet and exceed KPIs 

• The ability to prioritise and multi-task under tight deadlines is essential to the role.

The ideal candidate will be a flexible team player with good communication skills as he/she will need to work in collaboration with a variety of teams across the company in different countries around the world. 

We recognize imposter syndrome is real and encourage applications from individuals who may not meet all the requirements above. 

QS Quacquarelli Symonds is proud to be a fair and equal organization where everyone has the same opportunity to achieve their full potential, irrespective of their background or personal attributes. We celebrate our diversity and believe through sharing our experiences we can learn from one another, be stronger together, and enable our business to thrive.