Job Description

Pedago is a rapidly growing education-technology company with a mission to democratize global access to high quality education programs and career advancement opportunities.

Pedagos primary consumer product, Quantic School of Business and Technology, offers radically affordable, highly selective MBA and Executive MBA degrees, along with other disruptively affordable business and corporate training programs, combining the best of traditional top MBA programs with the next generation of interactive online learning. Additionally, Pedago recently launched Miya Miya, a free, mobile-first platform that provides young Syrian refugees living in Jordan with access to education.

Founded by the former CEO and fellow executives of Rosetta Stone, Pedago is seeking candidates who thrive in a fast-paced environment with opportunity for growth. With thousands of Quantic students and alumni around the world, we run eight MBA and EMBA cohorts per year, making us the largest elite caliber business school in the world.

Pedago is hiring a creative Digital Strategist who specializes in paid social media. This candidate will be responsible for the ideation and execution of on-brand, on-strategy ad creative for paid media campaigns within Facebook, Instagram, TikTok, LinkedIn, and YouTube. You will work closely with the brand and marketing Director to develop creative briefs, manage freelancers, and collaborate with our analyst to assess ad creative ROI, and gather actionable insights so that we are continuously optimizing creative performance and brand perception. Youll understand the nuances of various digital and social platforms, and the accompanying audience mindset that comes with each. The ideal candidate will have a strategic background, a flair for creativity, and a knack for uncovering creative insights that unlock new ideas and concepts.

The right candidate will enjoy a fast-paced startup environment, have an upbeat, worldly mindset, a mission-oriented sense of purpose, and the ability to drive growth by balancing metrics with creativity, and strong business intuition. You will have superior writing skills, ability to (quickly) generate creative ideas, a keen understanding of paid media marketing and platform dynamics, and possess an always-be-testing mentality.

Quantic supports workplace diversity and does not discriminate on the basis of race, color, religion, gender identity/expression, national origin, age, military service eligibility, veteran status, sexual orientation, marital status, physical or mental disability, or any other protected class.

Due to current COVID-19 restrictions, this is a remote position. However, the ideal candidate will be able to periodically travel to DC and work from the office as needed.

Primary Responsibilities

• Develop campaignable, paid media ad creative that works across multiple social platforms, with an emphasis on LinkedIn and Facebook.
• Assist in development of creative briefs for agency partners
• Manage external creative teams, with ability to give clear and direct feedback and hold teams accountable to deadlines and budgets
• Create channel-specific strategic frameworks for launching, running, and optimizing creative campaigns
• Collaborate with internal data analyst to continually refine ad creative and optimize performance to lower acquisition costs and improve return on ad spend (ROAS)
• Work closely with other teams to gather insights and data to inform strategies and creative concepts
• Stay up to date on latest paid social trends and best practices
• Represent our vision and disruptive value proposition as we grow the brand and revolutionize the world of higher education

REQUIREMENTS

• Pedago requires a background check.
• Bachelors Degree
• 4+ years of experience as a digital strategist, social strategist (paid media), or a digital-focused creative
• Familiarity with project management duties: scheduling, managing creative teams, etc.
• Effective time management and organization skills
• Self-starter with strong work ethicnot looking for a 9-to-5 mentality Advanced knowledge of best-in-class digital ad creative
• Passion for growth and exceeding business expectations
• Comfort analyzing data, recognizing trends, and driving strategic recommendations
• Proven track record of success

BENEFITS

• Competitive salary + options
• 401k
• Medical/Dental/Vision
• STD/LTD
• Generous paid time off
• Student loan assistance
• Remote-first culture; distributed team