Job Description

SUMMARY: The content marketing specialist’s primary focus is the planning, creation and publishing of content in order to support marketing efforts at Queens University. The specialist develops a content plan that is intended to engage various audiences throughout multiple channels while continually measuring progress. This position requires close collaboration with all members of the Marketing and Communications team as well as campus partners to develop on-brand, compelling, cohesive and effective work.

While some remote work is possible, there is a preference for mostly in-person work at the university’s campus in Charlotte.

The Content Marketing Strategist reports to the Director of Marketing. This position is exempt from provisions of the Fair Labor Standards Act (FLSA) and is not eligible to earn overtime pay or compensatory time off for additional hours worked. This position is not eligible for visa sponsorship.

Essential Duties and Responsibilities include

• Working collaboratively with the director of marketing, help execute a content marketing strategy that effectively uses content in order to fuel growth and elevate the Queens University brand.
• Manage content ideation, gathering, production and tracking.
• Write brand-enhancing stories and tailor that content for specific audiences and specific channels.
• Lead content planning including management of ideas and stories, content calendars, tracking, etc.
• Effectively repurpose pieces of content for multiple audiences and multiple channels including digital, print, out-of-home, etc.
• Analyze content metrics including views, clicks and other engagement.
• Have deep understanding of the Queens University brand and be able to find and promote stories that align with the brand.
• Work collaboratively with Multimedia Director to produce high-quality brand-enhancing visual content including photos and videos.
• Work collaboratively with the Director of PR and Communications in order to effectively use content on owned channels including website and social media.
• Work with campus partners and university leaders to collect story ideas and execute content.
• Use available platforms to gain audience insights that will help guide content marketing strategies.
• Monitor issues, trends, best practices and emerging strategies in higher education marketing and communications for incorporation into the University’s marketing strategies.

Non-Essential Duties

• Other duties and special projects may be assigned to meet department and/or university needs.

Qualifications

Experience, Knowledge & Skills Required

• At least two to four years of content marketing experience, with experience in higher education strongly preferred.
• Brand management, advertising and digital communication experience preferred.
• Strong writing skills required, including writing that aligns with and promotes an institutional brand. Knowledge of AP Style is required.
• Experience building content plans for a variety of channels is preferred.
• Experience executing marketing campaigns, including planning, testing, tracking and analysis is preferred.
• Ability to successfully multi-task many projects of various sizes and priorities.
• Confidence and comfort working with multiple departments, personalities and/or outside vendors or freelancers in order to complete projects on time and within scope.
• Excellent interpersonal, communication (both oral and written) and customer service skills that translate to all levels of management.
• Knowledge or ability to learn Basecamp project management software.
• Strong problem-solving skills and ability to consistently develop creative solutions.
• Outgoing personality and the ability to build and maintain positive working relationships.
• Proven ability to constructively challenge co-workers, clients and vendors to achieve stated objectives.
• Bachelor’s degree in marketing or a related field or equivalent combination of education and experience.

Application Process
Does this sound like a good fit? Click on the green “I’m interested” button and submit:

1. A cover letter addressing the position qualifications and experience
2. Current résumé
3. Salary requirements
4. Contact information for three professional references

Applications received by August 4, 2023 will receive first consideration. Queens will continue to accept applications until the position is filled.

Additional Information

About Queens University of Charlotte

Located in the heart of the nation’s second-fastest-growing metropolitan area, Queens University of Charlotte leverages the city’s diverse and thriving environment as an extended classroom. Nationally recognized for undergraduate programs in international and interdisciplinary education, Queens blends the best of liberal arts learning with professional preparation and community engagement. Focused on supporting success for diverse learners, faculty build close and collaborative relationships with students and help them build intentional and individualized roadmaps for flourishing at Queens and beyond. At the graduate program level, the University offers innovative educational experiences that help learners advance professionally and retool for new opportunities. Our environs afford faculty myriad opportunities to advance their own professional growth and teaching and research interests by collaborating with vibrant industry, non-profit, and community organization sectors.

Because of our history of innovation and our legacy of strong leadership , Queens is positioned to be among the new forerunners of American higher education. This is a defining moment for Queens. While other institutions are focused on sustaining and surviving, we are thinking much bigger.

Institutions that understand what is needed and are willing to reimagine what is possible can position themselves to thrive and strengthen their market position after the pandemic with innovative approaches that are deeply connected to the world and its greatest challenges.

By 2030, Queens aspires to become the leading, private, national university of Charlotte with deep, meaningful, and reciprocal connections to the needs of our local community and economy; inventive and multidisciplinary academic programs that are connected to the world’s most pressing challenges and biggest areas of opportunity; a fully connected, integrated, and innovative set of experiences that support holistic wellness and wellbeing; a culture of continuous improvement and investment that enables faculty and staff to flourish and achieve their full potential; and a comprehensive approach to diversity, equity, and inclusion that begins on campus and radiates throughout the community.

Benefits

Queens offers comprehensive benefits to eligible employees, including: medical, dental and vision insurance, domestic partner benefits, defined contribution (matching) and supplemental 403(b) retirement plans, vacation and generous paid holidays, tuition remission and tuition exchange, Queens-paid life insurance, supplemental life insurance, dependent life insurance, accidental death and dismemberment insurance, flexible spending accounts (medical, dependent care, Health Savings Account), sick leave and long-term disability leave, paid parental leave, FMLA leave when eligible, reduced cost meals at Morrison Dining Hall, employee assistance program (EAP), free access to the Levine Center, wellness programs. In addition, employees may choose benefits such as pet insurance, critical care insurance and legal assistance.

Queens University of Charlotte is an equal opportunity employer and is firmly committed to supporting and celebrating all forms of diversity. Queens does not discriminate on the basis of race, color, gender, sex (including pregnancy, childbirth and conditions related to pregnancy or childbirth), sexual orientation, gender identity or expression, religion, age, national origin, disability, political beliefs, veteran status, genetic information or any characteristic protected by law in the administration of its educational and admissions policies, scholarship and loan programs, athletic programs, employment and hiring policies, or other University-administered programs.

Any individual with a disability who needs any reasonable accommodation under the Americans with Disabilities Act to apply for a position or otherwise to participate in Queens' job search/selection process should contact the Director of Human Resources at 704.337.2222.

Physical Requirements ( with or without reasonable accommodation ) require ability to

• Remain in a stationary position, most of the time.
• Exchange accurate information with co-workers and clients, frequently.
• Read reports, create presentations, use a computer system, most of the time
• Communicate with co‐workers, clients and vendors, most of the time.
• Write, type, and use the computer, telephone, copier, and other office equipment systems, most of the time.
• Move about inside the workspace to access resources and office equipment, and attend meetings across campus, regularly.
• Exert moderate force to move objects, occasionally.
• Think critically, concentrate on the task at hand, and respond quickly to changes in conditions, most of the time.

Work Conditions

• Must be willing and able to work a flexible schedule to meet requirements of the position, including occasional evening or weekend work.
• Must be able to work in office environment while having contact with students, faculty, staff, service providers and vendors on any given day.
• Work has deadlines, multiple interruptions, high volume and can be stressful.

Nothing in this job description restricts the university’s right to assign or reassign duties and responsibilities to this job at any time; this description reflects the university’s assignment of essential functions, it does not proscribe or restrict the tasks that may be assigned; this job description is subject to change at any time.