We are currently looking for an ACCOUNT EXECUTIVE specializing in residential, luxury, corporate and/or mixed-use real estate to join our team!
Description:
In a highly competitive real estate market, public relations helps developers and brokers build brand awareness by promoting the property, its unique and special offerings, specific deals or listings, through thoughtfully crafted pitches, partnerships, creative ideas, event execution, social media integration and/or marketing amplification; as well as thought leadership opportunities including panels, awards and conferences. The goal is to create buzz that will attract buyers (globally, domestically, regionally etc.), tenants and/or investors. On a day-to-day basis, you will work with clients and your team to identify clear goals, market and neighborhood/destination trends, unique design and amenity offerings and buyer and/or tenant speaking opportunities to secure quality media placements and campaigns.
Responsibilities:
- Regularly draft pitches, press releases, blog posts and media kit collateral; proactively suggest ideas for pitches and PR initiatives
- Secure consistent and quality media placements through proactive and reactive pitching
- Support/assist in planning for PR strategies and timelines including creative and integrated PR initiatives
- Support social and/or influencer work
- Develop and maintain strong media relationships with journalists and social media influencers, especially in the real estate, design, architecture, and luxury lifestyle verticals
- Serve as the primary day-to-day contact for media and clients
- Maintain client relations through meetings, conference calls, events and general contact
- Secure and share quality media leads with greater agency
- Manage daily administrative activities on accounts including but not limited to media database maintenance and list building, reporting, media monitoring, clip emails, trend newsletters that Quinn produces, etc.
- Display clear understanding of client expectations and goals
- Prepare and present meeting agendas, notes and reports
- Consume local, regional, national, trade (RE), design and lifestyle/luxury news on a daily basis and stay up to speed on current news and trends
- Assist with organizing and attending media events if/when needed
Requirements:
- Located within commuting distance to NYC for new business meetings, client meetings, events, etc. if/when needed
- BA or BS in related field
- Minimum two-years public relations experience, preferably with real estate clients
- Possesses knowledge in working with real estate, architecture, design and/or luxury lifestyle media
- Proactive and highly motivated with strong attention to detail
- Effective organizational and project management skills
- Proven ability to work well under pressure with tight deadlines
- Able to collaborate and work within a team environment
- Agency experience is a plus
- Strong verbal and written communication skills are a must
- Proficient in AP style
- Proficiency using Muck Rack, Google (Alerts and Analytics), Talkwalker, MS applications, news wire services and server applications such as SharePoint
- Some international travel may be required for certain clients