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Influencer and Affiliate Marketing Manager

RAEGAN HILL GROUP

Influencer and Affiliate Marketing Manager

Houston, TX
Full Time
Paid
  • Responsibilities

    100% Fulltime Remote. Must reside in Texas. Our client is searching for an experienced Influencer and Affiliate Marketing Manager to lead their influencer and affiliate channels by building strong relationships, analyzing performance data, and identifying trends that will drive business results. Our ideal candidate should display strong self-management skills, analytical skills, business professional communication skills, and is highly skilled in ecommerce influencer and affiliate marketing programs.

    If you’re ready for a significant opportunity to take on meaningful responsibilities, bring innovative ideas to our client’s company, and the traits to follow through to completion, and have the skills and experience below, we want to get to know you – fast.

    About the Client

    Our client is an online service for business formations and compliance. More importantly, they’re a company that has helped entrepreneurs form hundreds of thousands of new businesses.

    The Position

    The Influencer and Affiliate Marketing Manager is dialed in deeply on how to identify, build, and nurture win-win relationships between our client and potential affiliates or industry influencers. To launch and grow their influencer and affiliate programs, our client needs a professional with a determined mindset who will intuitively take ownership of influencer/affiliate, activation, communication, reporting, and performance analysis. Whether creating affiliate newsletters, creating engagement/activation campaigns, conducting recruitment drives, or deepening relationships with core influencers and affiliates, we need someone who will take ownership and work alongside our client’s company leaders and management teams to achieve results.

    As such, we’re looking for a self-starter, a learner, a problem solver, and a negotiator – someone who can think on their feet, find mutually beneficial solutions, and is comfortable taking the initiative in an energetic, fast-paced environment. You can multi-task and juggle between different projects, balancing an influencer or affiliates potential with the client’s overall business goals while using a data-driven approach to back it all up and make smart decisions.

    Responsibilities

    • Formulating, executing, and managing influencer and affiliate campaigns to achieve their business goals while lowering Customer Acquisition Cost (CAC).
    • Optimizing such campaigns, using affiliate marketing strategies and tactics alongside traditional analytics tools and methodologies (e.g., A/B testing) for data-driven approach.
    • Reporting on initiatives to Senior Management. Using campaign performance and insights to get buy-in on next steps while also promoting new opportunities.
    • Managing key relationships with their top affiliates and influencers – taking periodic calls, working on co-branded initiatives, etc.
    • Actively growing affiliate and influencer programs by recruiting strategic targets that provide ample business opportunity.
    • Safeguarding our client’s brand by ensuring consistent and compliant messaging across all channels, and programs.
    • Creating monthly newsletters and various engagement campaigns to nurture their relationship with affiliates and influencers and encourage them to continue to promote our client’s brand.
    • Collaborating with our client’s content team, in-house designers, and agency partners across projects. Using project management skills to ensure you have all assets required and smooth execution of affiliate and influencer campaigns.

    Requirements

    • 4+ years of full-time experience in a performance marketing, sales, business, or other relationship-driven role. Specific influencer and affiliate experience is required.
    • 4-year Bachelor’s degree in business, marketing, advertising, or a related field.
    • Superb communication skills, with attention to detail and a proven persuasive ability.
    • Passion for influencer and affiliate marketing channels, with a strong emphasis on building strategic relationships.
    • Understanding of the influencer and affiliate industries, terminology, media channels, and platforms/tracking systems.
    • Experience with affiliate platforms such as ShareASale, Commission Junction, Partnerize, Impact Radius, Rakuten, etc. a plus.
    • Ability to run data-driven marketing campaigns with a measurable ROI, analyzing activity, and identifying areas for improvement.
    • Experience in project management and working to deadlines with others.
    • Passion for learning, desire to manage new initiatives, and ability to work autonomously (remote position).

    Benefits

    • Health Insurance
    • Casual Dress Code
    • Work-From-Home/Remote Work
    • Life Insurance
    • Parental Leave
    • Disability Insurance
    • Dental & Vision Insurance
    • Competitive Paid Time Off
    • Company Events 
    • 401K with 3% matching (vested in 3 years)

    Job Specifics

    • Fulltime remote position.
    • Competitive compensation which is based on experience.
    • Texas residence is required.
    • Must be located in Texas and open to traveling to Houston for larger meetings quarterly.