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Advertising Specialist

RWM Home Loans

Advertising Specialist

San Diego, CA
Full Time
Paid
  • Responsibilities

    RWM Home Loans is looking to grow its Marketing Team with a strategic and experienced Advertising Specialist who is passionate about delivering results! The focus of your role will be monitoring and managing all paid advertising channels, media buying, creating ad campaigns, conversion tracking, campaign optimization, data analysis, and progress reporting. Maintaining industry advertising compliance is also an integral part of your responsibility. You will be working directly with our Marketing Manager and Director of Technology to develop and maintain RWM’s paid advertising strategy and proprietary lead generation platform. This position will allow you to develop and grow skillsets around management, leadership, goal setting, problem-solving, and mortgage knowledge. $70,000-$75,000/yr. Total comp. to include base, bonus, and conversion incentives. Responsibilities: • Lead generation • Lead funnels • Paid advertising management • Ad campaign development • Media buying • Retargeting • Reporting and tracking • Monitoring ROI • Multi-channel analytics • Data-Driven: You are analytical and leverage data to make decisions and improve results • Structured: You are strong at organization and create systems to achieve • Collaborative: You communicate positively and strive for team success • Self-Starter: You are empowered to own your area and create solutions along the way • Growth-Oriented: You are motivated to grow in your role and seek learning opportunities Qualifications: • Bachelor’s Degree, Marketing/Advertising preferred • 5+ Years Experience in Paid Advertising Management or similar role • 5+ Years Experience in Lead Generation • Expert in Google Ads (all formats), Google Analytics, Google Tags, and Facebook Ads • Proficiency in Office 365 Suite • Expert in Data Analysis and Presentation Compensation: $70,000 - $75,000/yr

    • Lead generation • Lead funnels • Paid advertising management • Ad campaign development • Media buying • Retargeting • Reporting and tracking • Monitoring ROI • Multi-channel analytics • Data-Driven: You are analytical and leverage data to make decisions and improve results • Structured: You are strong at organization and create systems to achieve • Collaborative: You communicate positively and strive for team success • Self-Starter: You are empowered to own your area and create solutions along the way • Growth-Oriented: You are motivated to grow in your role and seek learning opportunities