Job Description

Job Description

Marketing Analyst - Buford, GA

Rad Source Technologies, a global leader in developing proprietary x-ray technology solutions is seeking a well-rounded Marketing Analyst with a Life Sciences background to assist marketing the company’s products and solutions to existing and prospective customers.
Previous technical marketing experience with industry and product requirement gathering, product portfolio management, and value proposition development and positioning in the life science industry is highly desirable.

Marketing Analyst Responsibilities:

• Responsible for tracking, reporting, and analyzing the performance of marketing activities, ad-hoc analytic requests, and the development/automation of regular sales and marketing functions.
• Will provide reporting and analytical support to the marketing and sales team across all markets the company participates in.
• Include regular monitoring and reporting of web analytics, paid search performance, organic search performance, and conversion optimization, and assist with ongoing keyword research and analysis.
• Creates PowerPoint presentations to provide market and consumer insights to other marketing and sales departments.
• Advises other marketing functions (e-commerce/website, online/offline advertising, brand, product development) as the knowledge owner for customer and market data.
• Helps with the creation and production of company marketing materials in coordination with advertising agencies (advertisements, show banners, literature, booth properties and any other marketing materials.)
• Assists Marketing Manager to develop and fine-tune segmentation, messaging and product content which align with campaign goals and revenue objectives by market.
• Helps develop marketing campaigns, which may include social and online media, email blasts, print media, direct mail and other multimedia.
• Collaborates with sales, R&D and engineering to fully understand the unique value proposition of highly technical product and service communication needs.

· Collaborate with customers, marketing intelligence and third-party sources to monitor, understand and respond to competitive product performance, branding, messaging, and tactics.

• Run and implement demand creation and lead generation activities to develop qualified sales leads and create brand awareness as well as develop programs to accelerate existing pipeline.
• Collaborate with customers, marketing intelligence and third-party sources to monitor, understand and respond to competitive product performance, branding, messaging, and tactics.

· Support logistics and execution to ensure the success of event programs such as tradeshows, roundtables, customer/prospect dinners, etc.

Skills/Competency

• Solid aptitude with Microsoft Office (Word, Excel and PowerPoint) is required.

• Working knowledge of Google Analytics, Keywords, SEO, and Marketing Automation.

• Candidates with trade show/event/convention planning experience is a plus.

• Experience with NetSuite, WordPress or Adobe and animation a plus.

• Builds partnerships, works collaboratively with other team members to meet shared objectives.

• Strong planning, organizational, and presentation skills are needed.

• Strong analytical and problem-solving skills a must.

• Excellent verbal and written communication skills.

• Ability to make well-informed and timely decisions.

• Good communication skills and the ability to work well with people at all levels are essential.

Qualifications

• A bachelor’s degree, preferably in a life science field or equivalent experience.
• 5+ years' experience in life science marketing required.
• 2+ year’s market research experience.
• Travel may be required up to 30%

Physical Demands
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

• Prolonged periods of sitting at a desk and working on a computer
• Ability to lift literature boxes and shipping crates, weighing up to 30 pounds
• Must be able to assemble and break down trade show booth equipment
• Experience with market research and segmentation ****

Rad Source Technologies, Inc. is an equal opportunity employer where employment is based upon personal capabilities and qualifications without discrimination because of race, color, religion, gender, age, national origin, disability, veteran status or any other protected characteristic as established by law.

Disclaimer: This job description may not be inclusive of all assigned duties, responsibilities, or aspects of the job described, and may be amended at anytime at the sole discretion of the Employer.

Company Description

Rad Source was founded in 1997 for the purpose of creating non-gamma irradiation alternatives. Even prior to the more recent security issues associated with radioactive gamma sources, the company’s vision was to solve environmental disposal and related practical issues associated with “hot” source equipment.

Based on that, we introduced our first products in 1999 incorporating x-ray technology including the first FDA cleared x-ray blood irradiator as well as our laboratory research x-ray irradiator, the RS 2000.

Since then, we’ve continued expanding our capabilities and adding to our proprietary x-ray based irradiation technology, developing proprietary x-ray sources and new equipment. We are a global enterprise and our equipment resides in major pharmaceutical labs, healthcare institutions and renowned universities around the world. We are based in Buford, Georgia, USA where our highly qualified and dedicated staff continues to develop our technology, design and produce our equipment.

Company Description

Rad Source was founded in 1997 for the purpose of creating non-gamma irradiation alternatives. Even prior to the more recent security issues associated with radioactive gamma sources, the company’s vision was to solve environmental disposal and related practical issues associated with “hot” source equipment.\r\n\r\nBased on that, we introduced our first products in 1999 incorporating x-ray technology including the first FDA cleared x-ray blood irradiator as well as our laboratory research x-ray irradiator, the RS 2000.\r\n\r\nSince then, we’ve continued expanding our capabilities and adding to our proprietary x-ray based irradiation technology, developing proprietary x-ray sources and new equipment. We are a global enterprise and our equipment resides in major pharmaceutical labs, healthcare institutions and renowned universities around the world. We are based in Buford, Georgia, USA where our highly qualified and dedicated staff continues to develop our technology, design and produce our equipment.