We are hiring an Associate Director of Consumer Marketing for our client's team in Irvine, CA.
About the Company:
Our client markets a portfolio of leading brands and best-in-class products primarily focused on four key therapeutic areas: medical aesthetics, eye care, central nervous system and gastroenterology. As part of their approach to delivering innovation for better patient care, they have built a broad pharmaceutical and device research and development pipeline.
The Opportunity:
As the Associate Director, Consumer Marketing you will develop, execute and optimize consumer campaigns that drive engagement and conversions through paid media channels and brand-owned channels. Manage both awareness/consideration campaigns (65% of campaigns drive awareness/consideration) and conversion/trial campaigns (35%). Develop new campaigns that convert considerers to trial by connecting them to area providers and driving enrollments into loyalty programs. Work closely with the CRM team to ensure effective CRM strategy in place to convert leads into transacting patients. Work closely with creative, internal and media agencies to optimize SEO/SEM and website performance.
Develop effective working relationships with Market Research, Regulatory, Legal, Compliance, CRM team, and professional marketing team to guiding digital, web and social marketing programs
Attend national sales meetings, participate in advisory board meetings. Communicate digital and social metrics with the sales team.
You Will Also:
What You’ll Bring:
Apply to our Associate Director, Consumer Marketing opportunity here:
https://jobs.crelate.com/portal/rampup/job/koiu4gp6y395436krmykpmne8a/associate-director-consumer-marketing-irvine-california
And craft your profile at https://www.rampupinc.com/
We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.