Job Description

This position is responsible for evaluating, planning, organizing, managing, and contributing to all social media channels in an effort to achieve corporate objectives while ensuring a consistent message and strengthening the company’s position in the online community. This position also performs day-to-day activities including content updates and site maintenance for all company-related internet and intranet sites consistent with the centralized management of all electronic communications and standards. This position uses content management, portal software and Adobe Creative Suite to manage and deploy the sites it operates.

Primary Duties And Accountabilities :  

• Manage and execute all aspects of Social Media and Website development and maintenance, including:
  • Post multimedia files to the Web. Process, compress, and caption files for the company’s online archives and external social media outlets.
  • Creates new site / service development, including assisting with requirements gathering, creating functional site prototypes, and testing.
  • Apply best practice principles of usability, graphic design, online customer self-service, communications, and marketing.
  • Create, edit, manage and post online content.
  • Stays current with all social media industry developments and best practices.
  • Develops and edits content for the social media landscape.
  • Provides ongoing guidance to partner organizations (customer service, human resources, etc.) on how to use social media in support of daily operations and customer-focused campaigns.
  • Manages social media campaigns against defined success metrics.
  • Adhere to the company digital user experience standards and guidelines – including usability, graphic design, branding, information architecture, navigation, content and functionality.
  • Apply understanding of customer needs, business/functional requirements, company Web and Social Media standards and guidelines and IT (internal and external) capabilities in the design and development and/or implementation of Web technologies (social media applications, application widgets, etc.).
  • Collaborate with all business areas and other team members to produce compelling Web and Social Media content.
  • Monitor and respond to customer inquiries received via the Web
• Provide statistical information to ensure the most effective utilization of personnel, equipment and/or materials for business operations.
• Monitor and coordinate activities to support operational performance management - specifically company presence, in social media channels (e.g., Facebook, Twitter, YouTube, LinkedIn, Blogs, etc.), maintain ongoing communication and report daily results. Maintain quality control and review at all stages of Web site production with client and Web team to ensure final product meets all defined standards
• Track, maintain, analyze and provide current information on the operation’s business scorecard or key performance indicators (KPIs).   
  • Develops, executes and evaluates integrated online communications strategies and tactics to effectively communicate to customers and other stakeholders about energy-related products, services or issues in the most efficient and cost-effective manner.
  • Provides strategic online communication counsel to internal stakeholders, using all relevant communication tools (planning, research, tactic development and measurement).
  • Creates and implements integrated communication strategies and targeted tactics to positively position the company within the community and support the company’s brand and image to both external and internal audiences.
• Develop, organize and present detailed performance reports for both internal and external use.
  • Researches and summarizes online news articles/coverage of company, proactively ensuring communication leadership is aware of all coverage about the company. Works collaboratively with others in  Communications, to share best practices, provide support and ensure an enterprise-wide perspective

Position Specifications:

• Adobe Creative Suite 4 (or higher) (in particular: Photoshop, Flash, Dreamweaver, Acrobat)
• Working knowledge of Microsoft Office SharePoint Services (MOSS)
• Minimum of two (2) years experience using social media tools for blogging, micro-blogging (Twitter), online social interaction (Facebook), online media sharing (YouTube), social media monitoring, and Web site analytics.
• Bachelor’s degree, preferably in communications, marketing or business administration, plus 3-5 or more year’s related job experience.
• At least 3 years experience performing website maintenance and/or developing websites, or the equivalent combination of formal education/training/experience.
• General proficiency in standard software applications:
• Microsoft Office (in particular Outlook, Word, PowerPoint ,Excel, and Visio)
• XHTML , CSS, JavaScript, Web Traffic Reporting Tools (WebTrends and Google Analytics)
• Thorough understanding of all social media channels, tools, etiquette, best-practices, and metrics.
• Demonstrated superior writing and presentation skills.
• Demonstrated strategic thinking; ability to see the big picture and small details equally.
• Ability to act with minimum direction to troubleshoot common technical issues related to Web maintenance tasks.
• Demonstrated ability to handle a variety of complex communication projects simultaneously; on budget and on deadline.
• Familiar with industry standard management tools and third-party services such as Jive, Cision, Radian6, Hootsuite, etc.
• Basic operating system functions: ability to map drives, ability to install applications, browser operation (Internet Explorer, Firefox, Safari, Chrome)