Job Description

DIGITAL MARKETING SPECIALIST

$65-75,000 DOE

Responsibilities:

· Ability to write and adapt marketing copy across multiple platforms such as our website, social media accounts, e-mail marketing campaigns, press releases, case studies, print materials/handouts, booth displays and more while making sure everything has a consistent voice throughout

· Coordinate with Web Development Team to manage Website front-end marketing content and updates (basic HTML, CSS, and Java Script experience a plus)

· Project manage external vendors for Digital Marketing/SEO efforts, graphic design and marketing support (SEO and digital marketing experience a plus)

· Support expansion of internal marketing efforts across teams and outbound digital event promotion (Webinars, roundtables, etc.)

· Support growth and customer/prospect engagement of digital content across new and expanding social media channels

· Support account facing teams with presentation, slide decks, and support materials creation, graphics, and revisions

· Monitoring of internal customer/prospect feedback channels (Google analytics, e-marketing data, survey data, etc.); for marketing engagement insights and refinements

Qualifications:

· Bachelor’s Degree in Marketing or related Field

· 2+ years of experience with Adobe Product Suite (Photoshop, Illustrator, and InDesign)

· 2+ years of experience with email marketing campaigns, SEO/PPC, managing websites

· Excellent PowerPoint skills, Graphic design and InDesign skills

· Strong understanding of business goals and sales team goals

· Willingness to stay on top of industry trends

· Ability to efficiently organize and juggle multiple project responsibilities to meet deadlines

Additional Desired Skills:

· Content Management system, Google Ads and Google Analytics, Hootsuite (or equivalent), LinkedIn Campaign Manager, Constant Contact, SurveyMonkey (or equivalent)