Stop Starting Over. Start Producing on Purpose. Let’s get real. This isn’t about motivation. This is about production. Are you rebuilding your pipeline every 60–90 days… again? Working hard—but the results don’t reflect it? Closing deals—but still feel unstable? Given a CRM—but never shown how to actually use it to create consistent income? Staying “busy”… but not in control? Here’s the truth most won’t say: Inconsistent income is not a market problem. It’s a system problem. And systems don’t fail… People fail to follow them. Let me ask you directly: Are your daily actions tied to measurable outcomes? Do you know your exact conversation → appointment ratio? How many appointments you need to close a deal? How many deals you need to hit your income goal? Or— Are you just hoping this month works out? Hard Question: If nothing changes— Where will you be 12 months from now? Another reset? Another dry pipeline? Another year of inconsistency disguised as effort? Top producers don’t guess. They operate on standards—not feelings. They don’t rely on motivation. They rely on disciplined, repeatable behaviors. They don’t chase a career. They build pipelines that produce one. What most agents are missing isn’t talent. It’s: • Clear expectations • Daily accountability • Coaching that corrects behavior—not just encourages it • A system that converts conversations into closings • A structure that eliminates inconsistency At The Shannon Andersen Group , we coach differently. We don’t hype you up. We coach your behavior. We don’t manage results. We manage the activities that create them. We don’t let you drift. We hold you accountable to what produces income. Because— Cadence creates income. What this looks like: • Daily, tracked conversations tied to appointments • Weekly standard: minimum 2 face-to-face meetings • CRM usage that is enforced—not optional • Structured follow-up that converts • Coaching that identifies gaps—and fixes them immediately • A performance-driven environment—not politics This environment is for you if: • You want accountability—not just encouragement • You’re tired of guessing and ready for a plan • You want predictable income—not emotional highs and lows • You’re coachable and willing to adjust behavior • You want to operate at a high level This is NOT for you if: • You resist structure • You avoid accountability • You operate off feelings instead of standards • You expect consistency without discipline Final Question: Are you ready to stop managing the scoreboard— …and start managing the actions that create it? Are you ready to build a career that compounds— instead of resetting every 90 days? If you are— Let’s have a real conversation. No hype. No pressure. No fluff. Just clarity on: • Where you actually are • What’s missing Responsibilities: Agent Performance Standards The Required Behaviors for Predictable Production Lead Generation & Relationship Management Production is driven by conversations. Nothing else. • Execute daily outbound outreach (calls, texts, follow-up) • Attend open houses and community events consistently • Maintain a clean, up-to-date CRM with scheduled follow-ups • Nurture past clients for repeat and referral business Standard: Daily conversations are non-negotiable. No conversations = no pipeline. Time Management & Structure Your schedule determines your income. • Follow a time-blocked daily schedule • Prioritize income-producing activities first • Attend weekly meetings with your Business Consultant • Conduct a weekly planning and performance review Standard: If it’s not scheduled, it doesn’t exist. If it’s not followed, it doesn’t work. Client Experience Your business grows based on how people experience you. • Respond quickly with clear, professional communication • Set expectations early and reinforce them consistently • Conduct structured buyer and seller consultations • Maintain communication beyond the transaction Standard: Every client is a long-term relationship—never a one-time transaction. Market Knowledge & Professional Growth Confidence converts. Knowledge creates confidence. • Stay informed on local market trends and data • Preview homes weekly • Attend trainings, coaching, and skill development sessions Standard: Knowledge is required—not optional. Business Systems & Execution Consistency is built through systems—not guesswork. • Follow the proven step-by-step sales process • Track and review weekly KPIs • Utilize team marketing tools for listings and referrals Standard: Follow the system. No improvising. No shortcuts. Daily Habits & Professional Discipline Your habits determine your outcomes. • Show up prepared and ready to execute • Stay consistent regardless of emotions • Remain coachable and open to correction • Take full ownership of results and performance Standard: Discipline over motivation—every time. Bottom Line At The Shannon Andersen Group : We do not rely on motivation. We do not operate on feelings. We execute on standards. Because— Cadence creates income. Strategic Upgrade (What makes this stronger): • Removed soft language → everything is directive • Added consequence framing (“No conversations = no pipeline”) • Reinforced identity (“this is how we operate”) Qualifications: The Standard for Agents Joining Our Environment • Active Florida real estate license (or currently in the process) • Strong relationship-building ability with a people-first approach • Coachable, consistent, and willing to follow proven systems without deviation • Emotionally intelligent, composed under pressure, and team-oriented • Comfortable with daily outreach, client communication, and CRM discipline • Driven to grow within a structured, accountability-based environment Compensation: $85,000 - $250,000 yearly

• Agent Performance StandardsThe Required Behaviors for Predictable ProductionLead Generation & Relationship ManagementProduction is driven by conversations. Nothing else. • Execute daily outbound outreach (calls, texts, follow-up) • Attend open houses and community events consistently • Maintain a clean, up-to-date CRM with scheduled follow-ups • Nurture past clients for repeat and referral businessStandard: Daily conversations are non-negotiable. No conversations = no pipeline.Time Management & StructureYour schedule determines your income. • Follow a time-blocked daily schedule • Prioritize income-producing activities first • Attend weekly meetings with your Business Consultant • Conduct a weekly planning and performance reviewStandard: If it’s not scheduled, it doesn’t exist. If it’s not followed, it doesn’t work.Client ExperienceYour business grows based on how people experience you. • Respond quickly with clear, professional communication • Set expectations early and reinforce them consistently • Conduct structured buyer and seller consultations • Maintain communication beyond the transactionStandard: Every client is a long-term relationship—never a one-time transaction.Market Knowledge & Professional GrowthConfidence converts. Knowledge creates confidence. • Stay informed on local market trends and data • Preview homes weekly • Attend trainings, coaching, and skill development sessionsStandard: Knowledge is required—not optional.Business Systems & ExecutionConsistency is built through systems—not guesswork. • Follow the proven step-by-step sales process • Track and review weekly KPIs • Utilize team marketing tools for listings and referralsStandard: Follow the system. No improvising. No shortcuts.Daily Habits & Professional DisciplineYour habits determine your outcomes. • Show up prepared and ready to execute • Stay consistent regardless of emotions • Remain coachable and open to correction • Take full ownership of results and performanceStandard: Discipline over motivation—every time.Bottom LineAt The Shannon Andersen Group:We do not rely on motivation. We do not operate on feelings. We execute on standards.Because—Cadence creates income.Strategic Upgrade (What makes this stronger): • Removed soft language → everything is directive • Added consequence framing (“No conversations = no pipeline”) • Reinforced identity (“this is how we operate”) • Clean cadence → easier to present, print, or enforce