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Real Estate Marketing Social Media Specialist

Real Estate Innovations, Inc., dba Berkshire Hathaway HomeServices California Realty

Real Estate Marketing Social Media Specialist

Riverside, CA
Full Time
Paid
  • Responsibilities

    We are looking for an energetic, exceptional person to join our company as our Real Estate Marketing Coordinator. If you have outstanding attention to detail, take pride in your abilities online, and are looking for a position with great growth potential, you could become a member of our very driven team. Working under the direct supervision of the Executive Director of Administration, this position will assist our agents and brokerage with a variety of marketing tasks – from identifying target audiences, developing and managing lead-generation programs, and assisting our agents with their utilization of our company’s wealth of marketing tools. You should have command of best practices and trends in website development, CRM tools, and social marketing, enjoy being creative, and understand how to both build and convert a loyal audience. Position Summary: The Real Estate Marketing Coordinator will work closely with the sales and marketing team on the company’s marketing initiatives. Responsibilities: • Develop and implement initiatives to drive qualified traffic, conversion, and retention. • Develop and manage internet marketing strategy and 3rd party resources on internet listing sites, Search Engine Optimization (SEO), Pay-Per-Click (PPC), Email campaign, Mobile campaign, Social Media, Reputation Management, and Web Analytics. • Create marketing materials, including digital content and websites • Manage communications with vendors and outside consultants; track and manage contracts with outside vendors and consults • Create marketing timelines, promotional plans, and budgets, work collaboratively with our Broker/Owner to ensure marketing efforts are in line with budget projections. • Prepare reports for management review REQUIREMENTS: • Bachelor’s Degree, - Marketing, PR, Communication or related field is a plus • California real estate license preferred but not required • Real Estate industry experience preferred but not required • Ability to comprehend and interpret instructions, short correspondence, and memos and ask clarifying questions to ensure understanding. Ability to write routine correspondence. • Ability to adapt and prioritize, meeting deadlines, in a fast-paced environment. • Computer skills including MS Office (Outlook, Word, Excel, PowerPoint), internet, social media, etc. • Highly motivated with strong organizational and communication skills; detail-oriented and high efficiency with managing data. • Great at time management and staying on task • Able to multitask, and prioritize tasks according to deadlines • Able to take direction and carry out duties without delay • Team player and ability to work with a diverse set of personalities • Strong phone presence • Strong Computer skills • Able to organize priorities and establish deadlines; able to communicate effectively deadlines keeping others on task • Can be relied upon to work under minimal supervision • The candidate must be a take-charge person that is well organized, energetic, and a self-starter looking for a long-term position. • Support our agents with the use of the Berkshire Hathaway HomeServices REsource Center marketing tools and our exclusive marketing programs. • Work alongside other marketers and content producers to help distribute content that educates and entertains our audience. • Drive consistent, relevant traffic and leads from your efforts. • Examine and seek best practices in the way the company, and its agents, manage and convert leads. • Perform other tasks as assigned Qualifications: Minimum 2 years of marketing/brand management experience in an agency or Real Estate sales environment Strong communication skills both verbal and written are a must Develops innovative forward design concepts Encourages and is open to innovative ideas and suggestions Degree in Marketing or equivalent work experience required • Minimum two years social media OR marketing experience preferred • Above-average telephone communication skills • Proficiency in grammar, punctuation, spelling, and proofreading • Valid driver's license and clean driving record required • Must be able to pass a background check • Professional appearance Compensation: $40,000 - $50,000, 401k Plan Options

    • Develop and implement initiatives to drive qualified traffic, conversion, and retention. • Develop and manage internet marketing strategy and 3rd party resources on internet listing sites, Search Engine Optimization (SEO), Pay-Per-Click (PPC), Email campaign, Mobile campaign, Social Media, Reputation Management, and Web Analytics. • Create marketing materials, including digital content and websites • Manage communications with vendors and outside consultants; track and manage contracts with outside vendors and consults • Create marketing timelines, promotional plans, and budgets, work collaboratively with our Broker/Owner to ensure marketing efforts are in line with budget projections. • Prepare reports for management reviewRequirements: • Bachelor’s Degree, - Marketing, PR, Communication or related field is a plus • California real estate license preferred but not required • Real Estate industry experience preferred but not required • Ability to comprehend and interpret instructions, short correspondence, and memos and ask clarifying questions to ensure understanding. Ability to write routine correspondence. • Ability to adapt and prioritize, meeting deadlines, in a fast-paced environment. • Computer skills including MS Office (Outlook, Word, Excel, PowerPoint), internet, social media, etc. • Highly motivated with strong organizational and communication skills; detail-oriented and high efficiency with managing data. • Great at time management and staying on task • Able to multitask, and prioritize tasks according to deadlines • Able to take direction and carry out duties without delay • Team player and ability to work with a diverse set of personalities • Strong phone presence • Strong Computer skills • Able to organize priorities and establish deadlines; able to communicate effectively deadlines keeping others on task • Can be relied upon to work under minimal supervision • The candidate must be a take-charge person that is well organized, energetic, and a self-starter looking for a long-term position. • Support our agents with the use of the Berkshire Hathaway HomeServices REsource Center marketing tools and our exclusive marketing programs. • Work alongside other marketers and content producers to help distribute content that educates and entertains our audience. • Drive consistent, relevant traffic and leads from your efforts. • Examine and seek best practices in the way the company, and its agents, manage and convert leads. • Perform other tasks as assigned