Benefits:
401(k)
Dental insurance
Health insurance
Paid time off
Vision insurance
Real Estate Listing Coordinator
Location: Williamsburg, VA Overview:
Coldwell Banker Premier is seeking a proactive, detail-oriented Listing Coordinator to manage the full lifecycle of residential listings across our 7-state, 10-MLS footprint. This role plays a critical part in supporting our agents by ensuring listings are processed efficiently, marketed effectively, and maintained accurately throughout their life on the market. You’ll be working with our back-office system, multiple MLS platforms, CB Dash syndication tools, and a range of internal and external marketing assets.
Key Responsibilities:
📍 Listing Setup & Management
Input and manage listing data across multiple MLS systems and other various listing platforms with attention to accuracy and compliance.
Coordinate collection of listing documentation, disclosures, and required signatures, uploading all files into the company’s back-office system.
Update property status (e.g., Active, Under Contract, Withdrawn, Sold) in all systems promptly upon notification.
💻 System Oversight & Syndication
Oversee listing syndication via CB Dash, ensuring all property data and media are properly displayed on company, franchise, exclusive look and public websites.
Troubleshoot and resolve any inconsistencies in property visibility, photos, or descriptions.
🧠 Marketing Coordination
Generate and distribute listing marketing packages using Coldwell Banker marketing tools (e.g., Listing Concierge, Design Concierge).
Prepare flyers, postcards, social media content, and digital ads based on property features and agent requests.
Ensure photos, floor plans, and video content are properly uploaded to MLS and other marketing platforms.
📞 Pre-Market Circle Prospecting Support
Collaborate with the marketing and sales teams to initiate pre-market circle prospecting campaigns, helping to generate interest and potential leads before listings go live.
Coordinate postcard drops, email templates, and outbound call lists based on target radius around upcoming listings.
🔄 Ongoing Listing Maintenance
Make timely changes to price, descriptions, and photos per agent or management direction.
Review active listings regularly to ensure compliance with franchise branding and presentation standards.
Provide agents with confirmations, live links, and updated copies of all listing materials.
📊 Reporting & Efficiency
Track all listing activity using internal dashboards or spreadsheets.
Report recurring issues, gaps, or inefficiencies to operations leadership.
Help train agents on listing protocols and Coldwell Banker tools as needed.
Qualifications:
2+ years of experience in a real estate office, preferably in a listing coordinator or marketing support role.
Strong familiarity with MLS platforms (knowledge of multi-MLS operations a plus).
Experience with Coldwell Banker tools, including CB Dash, Listing Concierge, and Design Concierge.
High attention to detail, excellent written communication, and time management skills.
Proficient in Google Workspace, Canva, and CRM/transaction management systems (e.g., Dotloop, ZipForms, and TransactionDesk).
Ability to handle multiple deadlines, work independently, and communicate professionally with agents and staff.
Preferred Skills:
Working knowledge of real estate compliance rules and regulations across multiple jurisdictions.
Understanding of residential marketing best practices and lead generation strategies.
Familiarity with circle prospecting and pre-listing outreach methods.
Comfortable working in a high-volume, fast-paced brokerage environment.
Benefits: Competitive salary 401(k) Health, dental, and vision insurance Paid vacation Retirement plan
Contact Information: Teresa Bratcher, Vice President of Talent Attraction Phone: 937-287-6083 Email: teresabratcher@premiermove.com