Stop Starting Over. Start Producing on Purpose. • Let’s be clear: this is not about motivation. • It is about production. • Are you rebuilding your pipeline every 60–90 days? • Working hard, but your income still does not reflect the effort? • Closing deals, yet still feeling financially unstable? • Using a CRM, but never being shown how to turn it into predictable income? Here is the truth: Inconsistent income is rarely just a market problem. It is usually a system and execution problem. Most systems do not fail because they are ineffective. They fail because people stop following them. So ask yourself: • Do you know your numbers? • Do you know your conversation-to-appointment ratio? • Do you know how many appointments it takes to close a deal? • Do you know how many deals you need to reach your income goal? • Or are you simply hoping this month works out? Hope is not a business plan. Guessing is not a strategy. Now consider the harder question: • If nothing changes, where will your business be 12 months from now? • Another reset? • Another empty pipeline? • Another year of inconsistency disguised as effort? • Top producers do not operate by feelings. They operate by standards. • They know the activities that create appointments, contracts, closings, and income. Then they repeat those activities consistently. What most agents are missing is not talent. It is: • Clear expectations • Daily accountability • Coaching that corrects behavior • Consistent follow-up • A system that turns conversations into closings • Structure that removes inconsistency At The Shannon Andersen Group , we coach differently. We do not just motivate agents. We coach the behaviors that produce results. We do not only review the scoreboard. We manage the daily activities that create the score. We do not allow agents to drift for weeks before addressing the problem. We identify gaps, correct them quickly, and establish a clear path forward. Because cadence creates income. That means: • Daily tracked conversations • A weekly minimum of two face-to-face client meetings • CRM usage is required, not optional • Structured follow-up that converts • Coaching that identifies performance gaps • A production-driven environment built around execution This opportunity is for agents who want accountability, predictable income, direct coaching, and a plan they are willing to follow. It is not for agents who resist structure, avoid accountability, operate based on feelings, or expect consistency without discipline. So here is the final question: • Are you ready to stop staring at the scoreboard and start managing the actions that create it? • Are you ready to build a career that compounds instead of restarting every 90 days? • If the answer is yes, let’s have a real conversation. • No hype. • No pressure. • No fluff. • Just an honest discussion about where you are, what is missing, and what it will take to produce at a higher level. Responsibilities: Agent Performance Standards The Required Behaviors for Predictable Production Lead Generation & Relationship Management Production is driven by conversations. Nothing else. • Execute daily outbound outreach (calls, texts, follow-up) • Attend open houses and community events consistently • Maintain a clean, up-to-date CRM with scheduled follow-ups • Nurture past clients for repeat and referral business Standard: Daily conversations are non-negotiable. No conversations = no pipeline. Time Management & Structure Your schedule determines your income. • Follow a time-blocked daily schedule • Prioritize income-producing activities first • Attend weekly meetings with your Business Consultant • Conduct a weekly planning and performance review Standard: If it’s not scheduled, it doesn’t exist. If it’s not followed, it doesn’t work. Client Experience Your business grows based on how people experience you. • Respond quickly with clear, professional communication • Set expectations early and reinforce them consistently • Conduct structured buyer and seller consultations • Maintain communication beyond the transaction Standard: Every client is a long-term relationship—never a one-time transaction. Market Knowledge & Professional Growth Confidence converts. Knowledge creates confidence. • Stay informed on local market trends and data • Preview Homes Weekly • Attend trainings, coaching, and skill development sessions Standard: Knowledge is required—not optional. Business Systems & Execution Consistency is built through systems—not guesswork. • Follow the proven step-by-step sales process • Track and review weekly KPIs • Utilize team marketing tools for listings and referrals Standard: Follow the system. No improvising. No shortcuts. Daily Habits & Professional Discipline Your habits determine your outcomes. • Show up prepared and ready to execute • Stay consistent regardless of emotions • Remain coachable and open to correction • Take full ownership of results and performance Standard: Discipline over motivation—every time. Bottom Line At The Shannon Andersen Group : We do not rely on motivation. We do not operate on feelings. We execute on standards. Because— Cadence creates income. Strategic Upgrade (What makes this stronger): • Removed soft language → everything is directive • Added consequence framing (“No conversations = no pipeline”) • Reinforced identity (“this is how we operate”) • Clean cadence → easier to present, print, or enforce Qualifications: The Standard for Agents Joining Our Environment • Active Florida real estate license (or currently in the process) • Strong relationship-building ability with a people-first approach • Coachable, consistent, and willing to follow proven systems without deviation • Emotionally intelligent, composed under pressure, and team-oriented • Comfortable with daily outreach, client communication, and CRM discipline • Driven to grow within a structured, accountability-based environment • Professional, reliable, and committed to long-term career development Compensation: $85,000 - $250,000 yearly

• Agent Performance StandardsThe Required Behaviors for Predictable ProductionLead Generation & Relationship ManagementProduction is driven by conversations. Nothing else. • Execute daily outbound outreach (calls, texts, follow-up) • Attend open houses and community events consistently • Maintain a clean, up-to-date CRM with scheduled follow-ups • Nurture past clients for repeat and referral businessStandard:Daily conversations are non-negotiable.No conversations = no pipeline.Time Management & StructureYour schedule determines your income. • Follow a time-blocked daily schedule • Prioritize income-producing activities first • Attend weekly meetings with your Business Consultant • Conduct a weekly planning and performance reviewStandard:If it’s not scheduled, it doesn’t exist.If it’s not followed, it doesn’t work.Client ExperienceYour business grows based on how people experience you. • Respond quickly with clear, professional communication • Set expectations early and reinforce them consistently • Conduct structured buyer and seller consultations • Maintain communication beyond the transactionStandard:Every client is a long-term relationship—never a one-time transaction.Market Knowledge & Professional GrowthConfidence converts. Knowledge creates confidence. • Stay informed on local market trends and data • Preview Homes Weekly • Attend trainings, coaching, and skill development sessionsStandard:Knowledge is required—not optional.Business Systems & ExecutionConsistency is built through systems—not guesswork. • Follow the proven step-by-step sales process • Track and review weekly KPIs • Utilize team marketing tools for listings and referralsStandard:Follow the system.No improvising. No shortcuts.Daily Habits & Professional DisciplineYour habits determine your outcomes. • Show up prepared and ready to execute • Stay consistent regardless of emotions • Remain coachable and open to correction • Take full ownership of results and performanceStandard:Discipline over motivation—every time.Bottom LineAt The Shannon Andersen Group:We do not rely on motivation.We do not operate on feelings.We execute on standards.Because—Cadence creates income.Strategic Upgrade (What makes this stronger): • Removed soft language → everything is directive • Added consequence framing (“No conversations = no pipeline”) • Reinforced identity (“this is how we operate”) • Clean cadence → easier to present, print, or enforce