Creative Marketing Manager

Real Estate Team at Douglas Elliman

Creative Marketing Manager

New York, NY
Paid
  • Responsibilities

    Join Our Team: We are looking for a competent candidate to be in charge of the team’s marketing ventures. This primarily involves developing and implementing strategies to strengthen the company’s market presence and lead conversions. The ideal candidate will be an experienced professional with a passion for real estate and able to employ unique marketing techniques. They will be a skilled marketing strategist and able to drive creativity and enthusiasm in others. Who We Are: We’re a dynamic, top-producing, team committed to excellence, innovation, and unparalleled client satisfaction. Our mission is simple: to redefine the real estate experience and set new industry standards. What We Need: We're seeking a visionary Marketing Director to spearhead our team's marketing initiatives. You'll be the mastermind behind our brand's success, orchestrating and executing captivating campaigns that captivate audiences and drive results. From concept to execution, you'll leverage your expertise to elevate our brand and exceed client expectations. Responsibilities: What You'll Do: • Oversee the marketing, branding, and sales strategy for the real estate team • Develop segmentation, competitive analysis and market intelligence, prospecting, lead generation, product and market development, communications and budgets, and strategic planning • Develop and execute project marketing plans, programs, timelines, and budgets. Prioritize the projects that will add value and drive sales • Set and guide strategies for all external marketing presence for various projects across all mediums (earned and paid) including web, print, advertising, social, video, photography, and PR • Craft and implement comprehensive marketing strategies to promote our listings and brand • Develop innovative campaigns across print, digital, social, and traditional channels • Collaborate with our creative team to produce compelling content and visuals • Manage marketing budgets and optimize ROI through data-driven insights • Be responsible for all marketing deliverables and sales collateral, including but not limited to all branding, content and ad creation, media campaign planning and management, website designs and updates, signage, fact sheets, brochures, design catalogs, and buyer’s/seller’s guide Qualifications: What You Bring: • Proven experience in marketing roles, preferably within the real estate industry • A deep understanding of marketing principles, trends, and best practices • Ability to adapt quickly, thrive in ambiguity, and think outside the box in creating cutting-edge marketing strategies with a digital-first mindset • Demonstrates sound judgment and creative problem-solving skills- able to make good decisions in a rapid pace and changing environment • Exceptional organizational skills with the ability to multitask and prioritize effectively • Strong communication skills, both verbal and written, with a knack for storytelling • A proactive mindset with the ability to thrive in a fast-paced, collaborative environment • Proficiency in Adobe Creative Suite and other relevant marketing tools (a major plus!) • In-depth knowledge of SEO, email marketing, inbound/content marketing, website management social and digital advertising principles, and digital-first content creation best practices • Exceptional written, oral, interpersonal, and presentation skills Programs & Platforms (Including But Not Limited To): • Adobe Creative Suite • Google Suite • Constant Contact • Facebook • IG • YouTube • LinkedIn • CapCut • Canva • Asana • Google Analytics • Google AdWords • Google Forms • Slack • Analytics Tools • WordPress • Coding • Sprout Social Compensation: $80,000 - $90,000 yearly

    • What You'll Do: • Oversee the marketing, branding, and sales strategy for the real estate team • Develop segmentation, competitive analysis and market intelligence, prospecting, lead generation, product and market development, communications and budgets, and strategic planning • Develop and execute project marketing plans, programs, timelines, and budgets. Prioritize the projects that will add value and drive sales • Set and guide strategies for all external marketing presence for various projects across all mediums (earned and paid) including web, print, advertising, social, video, photography, and PR • Craft and implement comprehensive marketing strategies to promote our listings and brand • Develop innovative campaigns across print, digital, social, and traditional channels • Collaborate with our creative team to produce compelling content and visuals • Manage marketing budgets and optimize ROI through data-driven insights • Be responsible for all marketing deliverables and sales collateral, including but not limited to all branding, content and ad creation, media campaign planning and management, website designs and updates, signage, fact sheets, brochures, design catalogs, and buyer’s/seller’s guide