A local Seattle start-up is currently seeking a Senior Product Marketing Manager to add to their growing team. This person will create best-in-class marketing plans and see them through to execution. You’ll deliver go-to-market strategies for a wide variety of products, and drive cross-team schedules to hold people accountable for deliverables.
The Senior Product Marketing Manager will hold a high bar for measurement of marketing activities and will define success metrics, measurement methods and reporting processes for their efforts and the launches they run. We need an enthusiastic candidate who has extensive eCommerce experience, is analytical by nature and has the creativity to challenge our way of thinking.
Responsibilities:
Own the development of value propositions, core content, marketing, and go-to-marketing strategies
Craft and develop compelling audience-specific messages
Test messages and experiences to optimize for customer engagement and conversion
Work with sourcing and merchandising teams to distill key benefits into core product marketing messages
Identify and execute on breakthrough product marketing activities that reach the target audience effectively
Develop content roadmap around product launches for website, blog, and social media sites
Manage external consultants and vendors to deliver on-time and on budget
Work effectively across the organization
Manage budget, forecasting, and reporting
Work closely with functional teams to achieve business goals
Analyze and make recommendations for improved execution and ROI
Basic Qualifications:
5+ years of product marketing experience
Extensive eCommerce experience
Excellent oral, written, and interpersonal communication skills
Bachelor’s degree
A strong leader who can prioritize well, communicate clearly, and influence cross-functional teams
An innovative thinker who has a strong customer and quality focus
Strong analytical and quantitative skills
Ability to use hard data and metrics to back up assumptions and evaluate outcomes
A strong track record of problem-solving and solid analytical skill capability to find solutions for a variety of challenges