Recruitment & Community Home Care Outreach Specialist
Benefits:
401(k)
401(k) matching
Bonus based on performance
Competitive salary
Employee discounts
Opportunity for advancement
Paid time off
Training & development
Wellness resources
We are currently seeking a Recruitment & Community Home Care Outreach Specialist for our office in Orinda 50% Recruitment / 50% Community Home Care Outreach. 35-40 hrs per week
Benefits:
Competitive salary
Flexible schedule
401(k) with Employer matching contributions
Training & development
Sick Leave
Wellness benefits
Exclusive discounts
POSITION SUMMARY
The Recruitment & Community Home Care Outreach Specialist serves as a vital link between the agency’s internal operations and its visibility within the community. This dynamic role is split evenly between caregiver recruitment (50%) and community outreach (50%), supporting both caregiver workforce development and the growth of client relationships through proactive engagement.
In the recruitment function, the specialist is responsible for sourcing, screening, onboarding, and supporting the retention of qualified caregivers. This includes overseeing job postings, coordinating pre-employment checks, assisting with orientation and training, and maintaining operational readiness to meet client demand.
In the community outreach function, the role focuses on building partnerships with referral sources, promoting services through community events and presentations, supporting intake efforts, and identifying new opportunities for business growth. The specialist also serves as a liaison between new clients, families, and caregivers to ensure smooth transitions and high-quality care delivery.
This position is ideal for a compassionate, highly organized individual who thrives in both structured office settings and hands-on, field-based work. The ideal candidate is a confident communicator, a natural relationship builder, and someone deeply committed to supporting both caregivers and the families they serve.
Key Responsibilities:
Recruitment (50%) – Caregiver Sourcing, Hiring & Onboarding
Develop and implement recruitment strategies using job boards, social media, community job centers, schools, and referral programs.
Build and maintain a caregiver talent pipeline aligned with current and anticipated staffing needs.
Represent the agency at job fairs, training programs, and community colleges to attract caregiver candidates.
Source, screen, interview, and hire qualified caregiver applicants based on agency standards and cultural fit.
Coordinate background checks, employment verifications, I-9s, and reference checks.
Facilitate caregiver orientation and training in compliance with agency policies and state regulations.
Maintain accurate applicant data in the ATS/HRIS; ensure timely updates throughout the hiring lifecycle.
Create and manage job postings across various platforms; monitor and optimize ad performance.
Collaborate with scheduling to align caregiver availability with open shifts and upcoming assignments.
Provide weekly updates on recruitment metrics
Participate in the on-call phone rotation (1 week out of every 3 weeks), providing after-hours & weekend support as needed - respond to phone calls from potential clients or current clients & caregivers to support operations
Provide scheduling support during high-volume periods or emergencies to ensure consistent care coverage.
Community Home Care Outreach (50%) – Referral Development & Field Engagement
Increase local awareness of the agency’s mission and services through direct, community-based outreach.
Represent the agency at senior expos, health fairs, networking events, and chamber of commerce meetings.
Collaborate with referral sources — including skilled nursing facilities, hospitals, social workers, senior programs, and communities — when appropriate.
Deliver presentations and one-on-one visits to educate the community and referral partners on available services.
Plan and execute outreach campaigns aligned with agency growth goals and priorities.
Support new client inquiries by providing information, coordinating initial assessments, & helping families navigate care options.
Track outreach activities, maintain referral logs, and report on lead generation, engagement, and conversion.
Identify gaps in community needs and make recommendations for new outreach approaches.
Qualifications
Bachelor’s degree in Business, Marketing, Human Resources, Healthcare Administration, or a related field; or equivalent work experience.
Minimum 3 years’ experience in home care senior services, or senior living industry.
At least 2 years’ experience in recruitment, outreach, or business development.
Creative thinker with the ability to develop and execute engaging outreach ideas, events, and campaigns tailored to diverse community needs.
Proven ability to generate new client leads through community relationships and referral channels.
Excellent communication & interpersonal skills; ability to understand and advocate for the needs of seniors and their families.
Highly organized with strong time management and multitasking skills.
Proficiency in applicant tracking systems (ATS), lead management platforms, and Microsoft Excel or Google Workspace (Docs, Sheets, Slides, Gmail).
Analytical mindset with a proven ability to track and report on performance data.
Professionalism, discretion, and a high level of integrity.
Valid driver’s license with a clean driving record.
Ability to pass a criminal background check, including LiveScan fingerprinting.
A Great Opportunity
A steadily increasing senior population and a growing preference for “aging in place” make it very likely that home care will continue to increase in demand for years to come. Hired individual will receive training through a ComForCare franchised business and have the opportunity to learn skills that will always be relevant and necessary, unlike many current professions that are continuously changing. By getting into this exciting and wonderful profession at this time, hired individual can be secure in the knowledge that their career opportunities are limitless.
By selecting the positions below, you acknowledge that you are applying for employment with an independently owned and operated ComForCare franchisee, a separate company and employer from ComForCare and any of its affiliates or subsidiaries. You understand that each independent franchisee is solely responsible for all decisions relating to employment including (and without limitation to) hiring and termination, and ComForCare does not accept, review or store my application. Any questions about your application or the hiring process must be directed to the locally owned and operated ComForCare franchisee.
Equal Opportunity Employer: Disability/Veteran.