Job Description

We are seeking a dynamic Recruitment Marketing Manager to join our Talent Acquisition team. This role will focus on developing and executing an innovative mix of job board utilization, posting & sponsorship strategies and paid media campaigns to attract top talent. The ideal candidate will leverage analytics to maximize ROI and enhance our recruitment efforts across various platforms, including Indeed/Glassdoor, LinkedIn, Google Advertising, and iHireVeterinary, while also supporting a select few specialized veterinary industry job boards.

**Job Board Posting Strategy & Performance Analysis: **

• Develop and implement effective job board sponsorship strategies to optimize visibility and drive candidate engagement for our most critical to fill requisitions.
• Track and analyze performance metrics to assess ROI and adjust strategies accordingly (qualified leads, cost per lead, etc.).

Paid Media Support:

• Manage, execute, and test new recruitment paid media campaigns, including retargeting, demand generation, and Google Ads campaigns for both national voice and practice specific audiences.
• Explore and implement advertising strategies on LinkedIn and Instagram to enhance recruitment efforts.

Platform Specialization:

• Leverage Indeed, LinkedIn, and iHire platforms to maximize job postings and candidate reach.
• Support select veterinary industry-specific job postings, ensuring alignment with industry standards and practices while creating a compelling and differentiated approach to leveraging the job board and maximizing candidate reach and platform performance.
• Ensure seamless integration or communication between job boards and ATS platform to enhance the candidate experience and streamline application processes.

General Marketing Support:

• Craft compelling job descriptions, support website content, and ensure employer brand alignment across candidate touchpoints.
• Develop and execute recruitment marketing plans that support hiring goals across critical hospital requisitions.
• Develop creative briefs for recruitment campaigns to support paid and organic efforts.
• Create storytelling content in the form of video testimonials, static content, social posts and captions for LinkedIn and other recruitment platforms as needed.
• Develop practice-level recruitment templates, video testimonials
• Track and analyze campaign performance, including cost per lead, cost per hire, and source effectiveness.
• Work cross-functionally with TA, Marketing, and Operations to align messaging and share best practices.
• Provide marketing toolkits and training to TA partners and practice managers to improve local recruiting support.

Qualifications

Required Skills and Competencies:

• Analytical Skills: Strong ability to analyze data and derive actionable insights to improve recruitment strategies.
• Digital Marketing Expertise: Experience with paid media campaigns, including Google Ads and social media advertising.
• Job Board Proficiency: Familiarity with job board platforms, particularly Indeed, LinkedIn, and iHire.
• Project Management: Ability to manage multiple projects simultaneously while meeting deadlines.
• Communication Skills: Excellent verbal and written communication skills to effectively convey employer branding and job opportunities.

Preferred Attributes:

• Creative Thinker: Innovative mindset with the ability to develop unique recruitment marketing strategies.
• Detail-Oriented: Strong attention to detail to ensure accuracy in job postings and campaign execution.
• Team Player: Collaborative attitude with a willingness to support team initiatives and goals.
• Adaptability: Flexibility to adjust strategies based on market trends and recruitment needs.

Qualifications:

• Bachelor’s degree in Marketing, Human Resources, Business Administration, or a related field.
• 2+ years of experience in recruitment marketing, digital marketing, or a related field.
• Proven track record of managing successful paid media campaigns and job board strategies.

Additional Information

Why Join Us

At Alliance Animal Health, you’ll play a pivotal role in expanding our footprint and building brand awareness for new Priority Pet Urgent Care locations nationwide. You’ll join a collaborative marketing team dedicated to delivering impactful, community-driven campaigns that make a difference for pets and their families.

Compensation: Up to $90,000 base salary + 10% annual bonus target

WE ARE A DRUG-FREE, SMOKE-FREE, EQUAL OPPORTUNITY EMPLOYER.

Company Policy & Federal & State Laws Forbid Discrimination Because of Age, Color, Race, Religion, Sex, Disability, Sexual Orientation or National Origin