Opportunity: Regional Director of Sales HHM Hotels is seeking an experienced and strategic Regional Director of Sales to lead and oversee a prominent cluster of hotels. Your expertise will drive excellence in guest service, operational performance, and financial results across the cluster. Your expertise will drive excellence in maximizing the total revenue and revenue penetration for a region of hotels to include the oversight of the sales teams through an active and involved role in working with the property or Area Directors of Sales. Responsibilities: Your Focus • Interview, select, train, schedule, coach, and support associates, ensuring they perform in accordance with established brand or hotel standards and consistent with HHM core values. • Work with the property-level sales and revenue teams to review the short and long-term revenue forecasts, review the weekly and monthly forecast critiques, and identify areas of opportunity and strategies to improve the revenue and profitability of the properties. • Lead, direct, and motivate local sales teams that book business into assigned hotels. • Assist hotel in meeting or exceeding assigned revenue goals, primarily, but not limited to Rooms, F&B, Meeting Room Rental, and RevPAR Index. • In conjunction with hotel staff, develops plans, special sales activities, and promotions and monitors return on investment of sales and marketing action plans and promotions. • Oversee property sales production and performance measurement in close collaboration with property General Managers. • Direct marketing communications efforts with an emphasis on leisure packaging, supported by aggressive SEO, banner, and email blast campaigns to drive lower-cost web bookings. • Develop short and long-term strategic marketing plans for all segments and sources of business. • Prepare and manage annual sales and marketing plans and budget expense management (both area and on-property). • Ensure the proper execution and implementation of all Hersha standards, tools, and systems. • Follow sustainability guidelines and practices related to HHM’s EarthView program. • Practice safe work habits. • Perform other duties as requested by management. Qualifications: Your Skills and Experience • Bachelor’s degree required; additional/advanced degree coursework in business administration, marketing, and communications a plus. • Previous experience overseeing sales for multiple properties with operations experience preferred. • Public relations and community marketing experience required. • Proficient in the use of Excel, Word, Delphi, and access database tools.

• Your Focus • Interview, select, train, schedule, coach, and support associates, ensuring they perform in accordance with established brand or hotel standards and consistent with HHM core values.  • Work with the property-level sales and revenue teams to review the short and long-term revenue forecasts, review the weekly and monthly forecast critiques, and identify areas of opportunity and strategies to improve the revenue and profitability of the properties. • Lead, direct, and motivate local sales teams that book business into assigned hotels. • Assist hotel in meeting or exceeding assigned revenue goals, primarily, but not limited to Rooms, F&B, Meeting Room Rental, and RevPAR Index. • In conjunction with hotel staff, develops plans, special sales activities, and promotions and monitors return on investment of sales and marketing action plans and promotions. • Oversee property sales production and performance measurement in close collaboration with property General Managers. • Direct marketing communications efforts with an emphasis on leisure packaging, supported by aggressive SEO, banner, and email blast campaigns to drive lower-cost web bookings. • Develop short and long-term strategic marketing plans for all segments and sources of business. • Prepare and manage annual sales and marketing plans and budget expense management (both area and on-property). • Ensure the proper execution and implementation of all Hersha standards, tools, and systems. • Follow sustainability guidelines and practices related to HHM’s EarthView program. • Practice safe work habits. • Perform other duties as requested by management.