Benefits:

401(k) matching

Bonus based on performance

Dental insurance

Employee discounts

Health insurance

Paid time off

Training & development

Competitive salary

About the Role

Project Lift is hiring a Regional Director of Personal Training to lead and elevate Personal Training performance across our Retro Fitness clubs.

This is not a desk role. This is a field leadership position for someone who knows how to build trainers, drive results, and create energy inside the clubs. You will be in the business, coaching teams, improving session quality, and holding standards that drive real revenue and member impact.

If you are passionate about developing people, building a winning culture, and owning results, this is a high-impact leadership opportunity.

What You Will Do

Lead the development of all Personal Trainers across your region

Coach session quality, programming, cueing, and member experience

Run weekly in-club training and development sessions

Own execution of Welcome Workouts, show rates, and close rates

Partner directly with PT Sales Managers to improve sales flow and conversion

Integrate dotFIT into daily coaching and client programs

Spend the majority of your time in clubs coaching and developing teams

Conduct session audits and provide real-time feedback to trainers

Lead a structured Quarterly PT Academy across your region

Align with Regional Managers and Club Managers on staffing, performance, and accountability

Track performance metrics and provide weekly reporting to leadership

What Success Looks Like

Trainers consistently delivering high-quality, engaging sessions

Increased PT revenue across EFT and PIF

Strong Welcome Workout conversion and follow-up execution

Improved client retention and program adherence

PT Sales Managers operating with consistency and discipline

A clear development pipeline for trainers into leadership roles

A culture of accountability, energy, and results inside every club

What You Bring

3+ years leading Personal Training across multiple locations

Proven ability to coach and develop trainers at all levels

Strong background in PT sales, Welcome Workouts, and retention

High level of accountability with a results-driven mindset

Ability to lead from the floor and not from behind a desk

Nationally recognized certification (NASM, ISSA, ACE, NSCA, ACSM, AFAA)

CPR and AED certification

Willingness to travel within your region at least 4 days per week

Strong communication and leadership presence

Compensation

Base salary plus performance bonus paid quarterly

Clear path for growth as the platform scales

About Project Lift

Project Lift operates Retro Fitness clubs across Texas, Florida, and New York, backed by BlackRock.

We are building a platform focused on execution, accountability, and member experience. Personal Training is a core driver of our business, and this role is critical to building one of the best PT programs in the industry.

Flexible work from home options available.